Record Cultures Record Cultures The Transformation of the U.S. Recording Industry KYLE BARNETT UNIVERSITY OF MICHIGAN PRESS • ANN ARBOR First paperback edition 2021 Copyright © 2020 by Kyle Barnett All rights reserved For questions or permissions, please contact [email protected]. Published in the United States of America by the University of Michigan Press Manufactured in the United States of America Printed on acid- free paper A CIP catalog record for this book is available from the British Library. Library of Congress Cataloging- in- Publication data has been applied for. First published in paperback July 2021. Library of Congress Cataloging- in- Publication Data Names: Barnett, Kyle, author. Title: Record cultures : the transformation of the U.S. recording industry / Kyle Barnett. Description: Ann Arbor : University of Michigan Press, 2020. | Includes bibliographical references and index. Identifiers: LCCN 2019039017 (print) | LCCN 2019039018 (ebook) | ISBN 9780472131037 (hardcover) | ISBN 9780472124312 (ebook) Subjects: LCSH: Sound recording industry— United States— History. | Popular music— Social aspects— United States— History. Classification: LCC ML3790 .B27 2020 (print) | LCC ML3790 (ebook) | DDC 384— dc23 LC record available at https://lccn.loc.gov/2019039017 LC ebook record available at https://lccn.loc.gov/2019039018 ISBN: 978-0-472-03877-0 (pbk : alk paper) For Lisa Acknowledgments I lived with this book a long while and I am deeply grateful for those that helped along the way. This project began while I was a graduate student at the University of Texas Department of Radio-T elevision- Film. When I brought Tom Schatz my proposal to frame the story of the recording in- dustry as a media industry during a crucial, transitional era, he immediately embraced the idea. Without his support and friendship, this book would likely not exist. At Texas, I was fortunate to find a committee of brilliant and supportive scholars: Jim Buhler, John Downing, James Hay, Mary Ke- arney, and Craig Watkins. I am so thankful for the friendship, camaraderie, and critical eye of my friends and colleagues at Texas, who read various versions of what appears here: Christopher Lucas, Afsheen Nomai, Allison Perlman, Jennifer Petersen, and Avi Santo. At Bellarmine University, I found lasting friendship and support from Ruth Wagoner and Gail Henson, who supported my research and assisted me in navigating the learning curve endemic to life as a junior profes- sor. My fellow faculty in Bellarmine’s Department of Communication have helped this come together, among a blur of classes, meetings, and campus changes big and small. I am especially grateful to the friendship and collegiality of Moira O’Keeffe, who offered writing advice and sup- port with great patience and kindness. I benefited in no small way from the assistance of Sue Mauldin, our administrative assistant in Bellarmine’s Department of Communication, who fuses optimism and care for students, faculty, and staff, with a practical disposition perfect for the role. Thanks to numerous undergraduate work- study students who assisted me, under Sue’s tutelage, over the course of this book project. I am indebted for the help of Bellarmine’s first- rate reference librarians: Daniel Bays, John Boyd, viii • Acknowledgments Kevin Peers, and Martha Perry-L undgren for their tireless work in track- ing down hard-t o- find sources and answering my arcane questions. Thanks to my undergraduate and graduate students over the years, at Bellarmine and elsewhere, whose discussions with me about music, media, and history are reflected here in meaningful ways. Those students could attest to my writing time in the coffee houses of Louisville, and I am accordingly thank- ful for the (past and present) baristas of Sunergos Coffee on Norris Place and Quills Coffee on Baxter Avenue. At the University of Michigan Press, Mary Francis proved to be the ideal editor for a book that stands at the intersection of music, media, and culture. Mary assisted and supported this project at various stages with in- sight and patience. Thanks to all at the University of Michigan Press who helped me along: Sara Cohen, Susan Cronin, Mary Hashman, Carol Reed, and Samuel Killian. I am thankful to the archivists and librarians who assisted me in no small way. Their assistance in this detective work was and is a pleasure. I am grateful for the help of archivists and librarians at the Starr- Gennett Foun- dation (then curated by Elizabeth Surles) and the Wayne County Histori- cal Society in Richmond, Indiana. Thanks to Deborah Gillaspie of the Chi- cago Jazz Archive at the University of Chicago, as well as Matt Holdzkom, Jordan Ryan, and the staff of the Indiana Historical Society (IHS) in India- napolis. My deepest thanks to the family of the late John MacKenzie, who made sure his Gennett Records research was made available to researchers at the IHS. In Nashville, I benefited from the advice of senior historian John Rumble of the Country Music Hall of Fame. Thanks to a tip from the late author and collector Raymond Wile and the help of archivists at the New York Public Library of the Performing Arts’ Rodgers and Ham- merstein Archives of Recorded Sound, I researched OKeh and Columbia Records materials that to my knowledge have yet to be cataloged. I’m also thankful to the staff of the Camden County Historical Society in Camden, New Jersey, where I researched RCA- Victor history and the Port Wash- ington Historical Society and Ozaukee County Historical Society in Wis- consin, where I researched Paramount Records. The holdings of such city and county historical societies hold untold treasures, of which we remain largely unaware. At Kentucky’s Berea College, I was greatly assisted by ar- chivist Harry Rice in researching the Southern Appalachian Collection in the Hutchins Library Special Collections and Archives. Various trips to the Library of Congress’ Recorded Sound Reference Center were crucial for this research, where I benefited from the expertise of Bryan Cornell, Karen Acknowledgments • ix Fishman, and David Sager. I was granted access to archival audio inter- views of musicians and talent scouts in the Southern Folklife Collection thanks to Steven Weiss and staff at the University of North Carolina’s Wil- son Library, and from Martin Fisher and Greg Reish at Middle Tennessee State University’s Center for Popular Music. I am also deeply grateful to the collectors, fans, and amateur researchers from whom I have learned much over the years. Their work has been crucial to media research and deserves to be recognized. I am thankful for the anthology editors that commented on several book chapters that were precursors to what I present here. Some of my work on Gennett in chapter 1 first appeared in “The Recording Indus- try’s Role in Media History,” in Convergence Media History, edited by Ja- net Staiger and Sabine Hake (Routledge, 2009). Some passages focused on scouts as cultural intermediaries in chapter 2 were first published in “Record Men: Talent Scouts in the U.S. Recording Industry, 1920– 1935,” in Making Media Work: Cultures of Management in the Entertainment Indus- tries, edited by Derek Johnson, Derek Kompare, and Avi Santo (New York University Press, 2014). Thanks to the Berea College Special Collections and Archives, the Library of Congress, the Country Music Hall of Fame, and the Billy Rose Theatre Division of the New York Public Library of the Performing Arts for images reproduced here. I am fortunate to have Chicago’s Halloween Martin gracing the cover of this book, who many believe to be the first female radio disc jockey in Chicago, and quite pos- sibly the United States. (Her life and career deserve more attention.) The image first appeared (without a photographer’s credit) in the November 1932 issue of The Chicagoan and appears here thanks to Quigley Publishing Company, a division of QP Media, Inc. I received several fellowships that assisted in the research and writing of this book. At the University of Texas, I received a Jesse Jones Fellowship that afforded me resources and time to work. Thanks to Bellarmine Uni- versity for several Faculty Development Fellowships that supported this research, which allowed funding to visit archives. Thanks to Bellarmine for the sabbatical in which I was able to focus on research without the teach- ing and administrative responsibilities of a college professor at a liberal arts college. Finally, I am grateful for the generous support of the American Musicological Society for a grant in support of this research. This book was given new purpose by the late David Sanjek’s presenta- tion, “First I Look at the Purse: The Contamination of Popular Music Studies by Agoraphobia,” at the 2011 Experience Music Project pop music