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Profitable Marketing Communications: A Guide to Marketing Return on Investment PDF

224 Pages·2007·0.74 MB·English
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by Antony Young, Lucy Aitken| 2007| 224 pages| 0.74| English

About Profitable Marketing Communications: A Guide to Marketing Return on Investment

Many companies still see marketing as a cost, not an investment. According to proven business strategist Antony Young, marketing creates positive value for a business or brand by demonstrating cost versus return. Young and co-author Lucy Aitken propose a radical change in marketing philosophy to an investment-led approach with a focus on value, not cost. The book introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment. Finally, it provides a blueprint to maximize the returns from marketing communications.

Detailed Information

Author:Antony Young, Lucy Aitken
Publication Year:2007
ISBN:9780749451424
Pages:224
Language:English
File Size:0.74
Format:PDF
Price:FREE
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.