Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners PDF
01995·2.038 MB·English
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Description:
According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R & D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups - employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshaling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
