Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices PDF
166 Pages·2023·4.252 MB·English
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Description:
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
