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Netflix, Inc. Securities Litigation 04-CV-2978-Declaration Of Cameron P. Hoffman In Support Of PDF

72 Pages·2005·5.71 MB·English
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Preview Netflix, Inc. Securities Litigation 04-CV-2978-Declaration Of Cameron P. Hoffman In Support Of

EXHIBIT B-1 Thomas Weisel Partners MERCHANT BANKIN G Champions of Growth June 17; 2002 Media & Broadcasting NETFLIX, INC .1'2-BUY Gordon Hodge THE POSTMAN ALWAYS RINGS TWICE . . .WITH YOUR 415 .364 .2575 Netflix Penetration of U .S . TV Households : 1999-2006E 3000 - - 3.00 % 2500 2.50% Current Bay Area penetration : 2.8%- 0 2000 - 2.00% O 1500-, 1 .50 , QI 5 1000 1 .00% Fj w I 0 500 } 0 .50 % i 0 0 .00 % 1999 2000 2001 2002E 2003E 2004E 2005E 2006E ti Ending subs (000s) --* - Penetration of TV household s Source: Adams Media Research, Company reports and Thomas Weisel Partne rs LLC est¢rtate s FINANCIAL MODEL ASSUMPTION S Revenue Drivers Revenues are driven by the number of paving subscribers and the average subscrip ti on fees per subscriber . Paying subsc ri bers are simply net subscribers less those enjoying a 10- to 14-day free trial . In 2001, revenue per average paving subscriber was $20 .08, slightly above the standard subscription rate of $19 .95 given some heavy user subscri bers in the m ix . In 1Q02, we estimate the average fee increased to $21 .00 . Going forward, we assume an average of $19 .95/ month per paying subsc ri ber . Subscribers and Chu m The company ended 1 Q02 with 603,000 total subscribers after adding 312,000 during the quarter on a gross basis and 147,000 on a net basis . Reported churn was 7 .2% a month calculated as churned subscribers of 165,000 divided by the sum of beginning subscribers of 456,000 and gross adds of 312,000, divided by three months . (We also calculate churn on a compounded basis, which equates to 7 .7% per month.) Reported churn was 10 .2% in the year-earlier period, 1Q0I . (We believe there may be seasonal variance in churn so we look at it on a year/year basis rather than a sequential basis .) We look for chum to improve slightly from 8% in 2001 to 7 .4'% in, 2002 and 7 .0% in 2003 as the company benefits from the opening of nine low-cost, regional hub distribution centers, which . improve delivery speed and are expected to increase customer satisfaction levels Gordon Hodge 415.364 .2575 6 Thomas Weisel Partners LLC M«fp . Inc. 007000 Motlge (415) 351-2575 IRO0• sl•I.m«Ir p. 472 $09777 Lln (415) 364-7775 . ...c01 Os rw « FSt f ILsm J1 1- p0 416 Q26 2M 9M Y. 916 S]IE Off 4F xw alE ME 07E 93E X.. B U.S 1vWrm7Ml O U.S.NMUSSIwIps (rtvy d1 1051 IdB td0 +0l.0 1439 td9 Id9 101.} F-77-71 101 ! 1011 1112 1701 1701 pr~ 11.5.]700OVDIw0• Mpa lmnl ]3 ] 297 215 ,2D b9 218 Sly BI] N] e1 1 U. S. 5.41op OVD IwrMOF (mnl 12.6 151 lei 3t! 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Growth Media & Broadcastin g NETFLIX, INC.1'2--BUY Gordon Hodge Q2 ENDING SUBSCRIBERS EXCEED EXPECTATIONS 415 .364 .2575 sIn S 1az Y40 9426 352+8 D!0 *_1- Q L 29201 5295 24956i t. 25156 0292600 0S037R 62lbrtny5yLein6 (415f) 35646 -271517594 qc~5sSo . 5 r.72vw.u>4rg.o0Vp00u B 50Wr0.2 0 5U1t7t50mVx58 O56f6 1P1vn1w.3fa0mu89rd71n.rf0)0ao0M 0nl)a6l%ml~!. lSMhp 050 1 (0X21I.In1.4+.0.1]n361tl6]6%3% 1 1 121l10615311J9O343..1%9)Y3J 7 1 2 (0201116 59SJ3043.Y.)61YY76%0 % 1( 302p N%1St1J 1A.+)0J6.3%N5 0 Y%171 % 31 0 I0 U8131605I.Jp31.I4093rX%%6 41 U351010 21(14646.064%890926 9) 2% 1w 1021 U21637O1w363.96.135q1% X9 )Y1 1Y 7J 01 0Ub069J2.'136.1.6 ]1%%6 11 %5(10O2 1pJ621l3 J.14.Y569%5%I) 011 5013 S237626O1.Y04.50%165271 0 )% 14 36 52(0165607s.141.2013%6s1582% )% 61 236 015Y05101 09Sr9.%0.6.% 65 9)32% I 15 I 51-W2l50.10.00.1 3% 991 919%3%1 9 JI 121U1S71 206.Mf1.6 7 0 15%J4601%1 0 5 16 7%1U127U0A13J3.0l Y)1%1r 7 6161I11053-1570.%)96..1Y051% 5tw55ig9 hP.8 *6794a8wIO0OYmN1 .10009 1 SJ 1195+2 29 62 136115 1.i0n 09 1 160. 05 6Sp1 a 5461611 6 6b9 11J9.]3 ] 39451 J909 10. 95 635J9 1 02b476 711Y99r3 11.i96s spnurwwsa+ eg9e+ea lp 0tPni5rwvo.4ntnan06 u29mW 7ea ,.t7n~s6tsu:0lva.)e9..l9+trm9- tniat lw Sf 11S51S51.J1.aB60Y%%64Y 93S 1 1r9291"9107.1Y.16145%21 ]S1 5% S t1 13l1593t.5.i969.t 2% f4 Yt fS ]1I 62l915193192 {.0.1.051M181 1%9%1531 6 9 3 p 16f6 7 I1.1 7]I.1.90S6393%03]2 5 7 ]f 140 2 109 4 tl387206 0,863L32% 7357'%0 79S % S 23 3 9M5 41721703615.%.,.Y0141601%%10 9%0f 5 S26 Y ]1 113I9Y93.705%83Yp%l%5 % 03S 06 2 1617I46146.735.9309.5%151 %0 3%S 1 9W41 6916Y47.5171O.f"*% 5 1 9 6r03%7 /4.73%1%936 64 3 3356 1 W139 16]519.3A.8.%15265D 5 %1%f f 5 19 9S19 5409S2.Y]69%Y10]%51Y % f 1 f91Y 90159I.6J931.536 6%52B]9 050S% % 1 a 1393 144581 91U1 Y5.Y69%918%51 OSf%$ J1 r29%11I.90.U.19010%659l%%1 a tYaMYKYrQu tYt Ym l90P Pu yOP5nqW0V vP n9 uTP3rPpv4NuwMr W aPr0+n0aw uvp nW u p14a- RsI vt79ONurn fn 69+ oROY4un9SW w~M .*1ONfa'0 a )S Sn5 S0fnN6 5 0N!(S Wp701antmu0+ ns50MW lu1) 0ra30X.01 3 1413O.315Y83]5 5.70935074Y1% )9f3 J 1 1 1%1 Y1 ] 01. l696.39%64 0%5 H1 S • 1 27Y5-03%11.•.637.13%023S % 1 3 915 11J5 6.92Y.3. 91439.% 6307%J 5S 06 1 Y6131 0956,75,.5.B 4 9.0%3951 9%2 %8 Sl77 93 6011]J309 10.702N0.463%92% I933 1019221]50.011%7r5D0% 1 %S 0 91 39l326.1..5100101J9130%40* 5 6 f1 713 1 1l01]1519.50%9J706.,4050%6%521 1 55 2361 1J15)b0,616..10.1091%%.61635096 % S 0N 1•169 2% l]723740586 0.610960 %1 1]33% 01 1S9 5r2%0 49..171 5.75%001] 1%3 63f1] 1 150591251 .70.%0-47.0905%2 %3 ' I b1Sp7lI295.A01I%.1,.7I0.%319I50w% 1 3 6 71 2 51]0912900.3%73.1.7071910.60*9.482%1 R M" m: P9C _a9apt85o a71"902i.a ap4Sa0M6YN*tu.l5*.-am e81ua0ga9 qu eYc84M-8 0 7nmP. 04yp0r94Uae 0v smu.0vt,6 ,nr6a u0 0JI-m 0ni72lme 8u01.0I0u92n3t4l4e8u7)859l.a9n70472-w.)Mp6vp0ap0-1.23)56.7) l11I541%93Ss 1 10111.1Y2O4e6..4A609389%1036'1 2s S f9 51 x21 010640I.Sl 9.9065$ 049S4l1 SS3 2Zp 5 9 0301311.%.911.09%5]45] 7XS 3 1 5 f4A 02l0I.bO.19.3]%0.X%5r3 SJ 1 s3 0 b153 S64'M+6J.%A%.7 3 3X1X3 5S 6 16 6 010,05] 10 S1l.6 7.J. %rSOS90]1 f X D10%01 2967S1]. 5701].9O6-0 5S0%J 0 3 0S 0 O107S19910. 4O0%x0 17 1Y9 3 2f6 2103200509.9.3 76 0 3S31S f% 60 O 0 522f 30Y16 1].1%615 p'5661 I$ 0 10 25 %1102S1r'1)1] 31 2S 3f10o90 3 OO O?067165U2J%11.0t16 4 %S 3S D 3 51 105101'16%06+J 2r. 16.%0501.9 7l 9f S1 05S1535 0 0 55O1X7I-26.w1 . .%231 1 15 1 3S2 116 O0 9pN0291S.69369.+0%61'. 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