National Standard Revisions Technical Implementation Manual National Assembly of State Arts Agencies National Endowment for the Arts April 2001 National Standard Revisions Technical Implementation Manual, 2000-2003 Revisions Cycle is published by the National Assembly of State Arts Agencies (NASAA). Written by Kelly J. Barsdate, director of research, policy and evaluation, NASAA. Design by Benson Design. © 2001 NASAA. All rights reserved. National Assembly of State Arts Agencies 1029 Vermont Avenue, NW, Second Floor Washington, DC 20005 Phone: 202/347-6352 Fax: 202/737-0526 TDD: 202/347-5948 E-mail: [email protected] www.nasaa-arts.org TABLE OF CONTENTS Introduction 4 Required Change Individuals Benefiting 6 1 : Required Change 2: Folk Arts and Media Arts 8 Required Change 3: Activity Type Codes 9 Required Change 4: Project Descriptors 10 Required Change 5 Grantee Race/Ethnicity 14 : Required Change 6: Project Race/Ethnicity 16 Getting the Most from the Standard: System Enhancements 18 Appendix Reporting Requirements 23 I: Appendix II: Sample Application Layouts 26 Methods for Collecting Codes 26 Alternative Activity Type Groupings 27 Alternative Applicant Institution Groupings 28 Alternative Applicant/Project Discipline Sequence 29 Sample Race/Ethnicity Data Collection Form 30 Sample Project Descriptors Data Collection Form 31 Appendix III: "Cheat Sheet" of All Codes 32 Technical Implementation Manual, 2002-2003 Revisions 3 INTRODUCTION D eveloped by state arts agencies, the National desired changes and suggested strategies for Assembly ofState Arts Agencies (NASAA) information classification. and the National Endowment for the Arts (NEA) • Resulting suggestions are reviewed by a joint in the late 1970s, the National Standard for Arts NASAA-NEA National Standard Working Information Exchange is a tool used hy public arts Group as well as NASAA’s Research and agencies to organize and report information about Information Committee. their constituents and grant-making activities. • After extensive field input and review, proposed The National Standard is a taxonomy that NASAA changes are submitted to the Board of includes codes, terms, definitions, and guidelines Directors and NEA senior stafffor approval. for reporting information about arts activities. NASAA administers the revisions process and Designed to provide easy access to data that is provides implementation support and technical consistent from state to state, the National assistance to help the field adopt system changes Standard can be used to document, plan, evaluate once they are approved. and disseminate information about the arts nationwide. This system forms the backbone of grants management database programs, mailing THE 2000 REVISIONS CYCLE list databases, application forms and the required The most recent revisions process was initiated in Final Descriptive Reports offiscal activity that all December 1999 with the establishment ofa revi- — state arts agencies and regional arts organizations sions task force the National Standard Working — supply annually to the NEA and NASAA. Group including representatives from state arts NASAA agencies, regional arts organizations, and REVISING THE STANDARD the NEA. The group involved participants with varying perspectives, including those ofprogram- In order to maintain the Standard as a useful level staff, grants office staff, executive directors, information collection tool, periodic revisions are deputy directors, council chairs and research staff. conducted to make sure that the system keeps Agencies large and small (both in terms ofstaff pace with programmatic trends and the informa- tion needs ofits users. The NASAA Board of size and budget size) were represented, as was NEA every geographic region ofthe country. Directors and the have adopted a set ofpro- cedures governing the ongoing maintenance and The revisions process began with an extensive amendment ofthe Standard: field survey that gathered information in three • NASAA routinely solicits feedback on the areas: (1) the way the National Standard is used, usability and effectiveness ofthe Standard. (2) the biggest concerns related to the Standard, and (3) the capacity ofstates and regions to • If feedback indicates a widespread need for implement system changes. The Working Group change to the Standard, a formal revision cycle reviewed the field assessment results and estab- is initiated at four-year intervals. This revisions lished revisions priorities responding to the most process involves a thorough assessment ofthe important needs ofthe field. Working Group ways in which the Standard does and/or does members took pains to strike a balance between not meet state, regional and federal needs. comprehensiveness (recommending changes to • Representatives ofthe states, regions and the improve the depth, quality and accuracy ofthe NEA all submit detailed information about data) and feasibility (being realistic about the National Assembly of State Arts Agencies number and scope ofchanges that could reason- tion ofA Quick and Easy Guide to National ably be implemented by states and regions with Standard Data Fields for more information.) limited human and financial resources). States and regions will have FY 2001 and FY 2002 Subsequent surveys conducted among sample (corresponding to NEA grant numbers 00-6100- groups ofstates and regions, as well as database XXXX and 01-6100-XXXX) to prepare for these service providers, explored specific technical ques- changes, which will be required as of FY 2003 tions about database modifications. In addition, (corresponding to NEA grant numbers 02- two special advisory subgroups were established to 6100-XXXX) Final Descriptive Reports advise the Working Group on matters relating to (FDRs). Meanwhile, NASAA will provide system Folk/Traditional Arts and Media Arts. Results of documentation, training and technical assistance. Working Group meetings and drafts ofthe revi- In addition to the requirements, this guide also sions proposal were circulated to states and regions and posted on the NASAA Web site at addresses some ofthe optional system changes that states and regions can voluntarily adopt. regular intervals. Supplemental materials on other special topics, All in all, the revisions proposal ultimately such as individuals benefiting and collection of NASAA approved by the Research and information on detailed cultural/ethnic groups, NASAA Information Committee, the Board of will be distributed to the field separately. Directors and the NEA senior staff in November NASAA staff is available to help agencies prepare 2000, was the culmination ofa highly inclusive, for the revisions, providing information and train- yearlong process that provided multiple opportu- ing, review ofdraft application materials and other nities for input by each state and region. support services. For assistance, contact National Standard Associate Kelly Liu (kliu@nasaa- IMPLEMENTATION arts.org, 202/347-6352, ext. 101) or Director of This Technical Implementation Manual outlines the Research, Policy and Evaluation Kelly Barsdate system changes that states and regions will be ([email protected], 202/347-6352, ext. 107). required to implement as a result of the most Information will also be provided via tbe research recent National Standard revisions. (Elements of area ofNASAA’s Web site, http://www.nasaa- the Standard unaffected by the 2000 revisions are arts.org/new/central/research/ns_center.shtml. — not addressed here consult the most recent edi- Technical Implementation Manual, 2002-2003 Revisions 5 REQUIRED CHANGE 1 INDIVIDUALS BENEFITING REPLACE THE EXISTING DEFINITION OF INDIVIDUALS BENEFITING WITH THE FOLLOWING: Individuals Benefiting: The total number of individuals who were directly involved in the fund- ed activity as artists, non-artist project participants or audience members between the grant or pro- ject start and end dates. Figures should encompass only those individuals directly affected by or involved in the funded activ- ity, and should include the totals from the Artists Participating and Youth Benefiting fields. Include actual audience numbers based on paid/free admissions or seats filled. Avoid inflated numbers, and do not double-count repeat attendees. If actual figures or reliable estimates cannot be secured, leave this field blank or enter a "-1 " to indicate that data are not available. Field Affected: Individuals Benefiting grant projects. That focus was maintained in the Systems Affected: Grants Management most recent round of National Standard revisions. Status of Change: Required Individuals Benefiting information should not be confused with other types of research that are Reason for Change: Users ofthe National designed to capture overall public participation in Standard at the state, regional and federal levels the arts or to tally the total annual attendance of expressed some concerns about the accuracy of any given organization. Instead, this field provides existing Individuals Benefiting information. Users a narrower measure of the number ofpersons observed that the old definition of “benefit” SAA involved in individual projects. Figures lacked useful parameters and was difficult to apply across states or among multiple projects should be consistently across different activities, sometimes aggregated with care, due to the risk ofdouble- resulting in inflated numbers. To address these counting individuals attending events run by mul- concerns and improve the consistency ofthis tiple grantees. data, the definition for Individuals Benefiting has been narrowed to emphasize direct project benefit. Forfellowship awards, count the artist receiving the award, collaborating artists and any individu- Implementation Tips: This change will not als reached through award-related performances, require the addition ofany new fields or codes to exhibitions, readings, broadcasts, etc., ofthe grant application forms or grants management databas- recipient’s work during the funding period. es. The revised language will need to he substitut- ed wherever definitions ofNational Standard Forgeneral operating or season support grants, count terms appear (typically in appendices to guidelines artists, staff, audiences and other project partici- or application instructions). This change in the pants directly involved with the organization’s field definition may also affect longitudinal analy- events and services within the funding period. Do sis ofIndividuals Benefiting data, since trend not substitute the entire population ofthe geo- analysis should address the definitional change graphic area served. Avoid double-counting sea- and its effects over time. son ticket holders and individuals attending multi- ple events. Ifdisaggregating the data in this way is This field was originally designed to count the not possible, please note this on the Final unique number ofpersons involved in individual 6 National Assembly of State Arts Agencies Descriptive Reports (FDRs) you send to the NEA For broadcastinggrants (see the new definition on and NASAA. page 9), it reliable estimates oflistenership or viewership are available for the specific time of Forprojects related to publications, report the num- the broadcast, those estimates may be used. If no ber ofpersons using the materials or the number reliable estimates are available, leave this field ofcopies actually distributed. Do not substitute blank. Do not substitute the entire population of the total number ofcopies produced. the geographic area that may potentially have For Intemet'based projects, report the number of been able to receive the broadcast. unique users. Do not substitute the frequency of As space allows, include such examples in the “hits” or times the information was accessed if the glossaries and application materials used hy number ofdistinct users cannot be determined. grantees. You may also create your own examples, For technical assistance projects, count direct project based on typical scenarios common to grant mak- participants, service providers and any staff, board ing in your state or region. members or other partners directly involved with Additional Materials: The Working Group has the project. Do not use the total number of indi- NASAA directed to prepare a user’s guide to viduals served by all programs ofthe organization Individuals Benefiting information that will elabo- receiving the assistance. rate on the data collection techniques that can he For capital construction projects, include project employed, and will suggest tips for the appropriate staffand any architects, designers and advisors use and interpretation ofthe figures. This docu- involved between the project start and end dates. ment will be distributed to all states, regions and Do not substitute an estimate ofthe ultimate seat- the NEA, and will be made available in electronic ing capacity or audience eventually to be served format for easy dissemination to grantees. by the facility. Technical Implementation Manual, 2002-2003 Revisions REQUIRED CHANGE 2 FOLK ARTS & MEDIA ARTS CHANGE THE NAME OF THE APPLICANT/PROJECT DISCI- PLINE CATEGORY "12 FOLK ARTS" TO "12 FOLKLIFE/TRA- DITIONAL ARTS." REPLACE THAT CATEGORY DEFINITION WITH THE FOLLOWING: Folklife/Traditional Arts: Pertaining to oral, customary, material and performance traditions informally learned and transmitted in contexts characteristic of ethnic, religious, linguistic, occupa- tional and/or regional groups. For dance, music, crafts/visual arts and oral traditions that meet the above criteria, use the subcodes 12A-12D. For other folklife or traditional art forms not itemized below (such as specific occupation- al arts, vernacular architecture, folk/traditional theater or other performing art forms), use the main code of 12. Do not include folk-inspired forms. (For example, interpretations of ethnic/folk dance or music by artists outside the particular ethnic/folk tradition should be coded 01 B or 02E, respectively.) ADD THE FOLLOWING NEW SUBCODES TO THE "12 FOLKLIFE/TRADITIONAL ARTS" CATEGORY: 12A: Folk/Traditional Dance 12B: Folk/Traditional Music 12C: Folk/Traditional Crafts and Visual Arts 12D: Oral Traditions (include folk/traditional storytelling) ADD THE FOLLOWING NEW SUBCODE TO THE "09 MEDIA ARTS" CODING SCHEME: 09D: Technology/Experimental (include work created using computer or other digital or experi- mental media as the primary expressive vehicle) Fields Affected: Applicant and Project Discipline folk/traditional arts advisory group developed a Systems Affected: Grants Management, Mailing new series ofsubcodes to enhance the precision of List, Constituent List the data collected in that category. This group Status of Change: Required also noted that an overall category name of Folklife/Traditional Arts would more accurately Reason for Change: During the field surveys, reflect the types ofprojects that state arts agencies many states and regions lamented the limitations and the NEA currently fund. The media arts advi- ofthe Folk Arts and Media Arts codes used to sory group recommended a New Technology/ describe applicants and the projects they pursue. Experimental Media subcode to supplement the The Working Group therefore sought the advice existing subcode series. Note that none ofthese oftwo groups ofspecialists (an advisory commit- changes requires the addition ofany new fields to tee ofmedia arts program directors and an adviso- grants management databases or application ry committee offolk/traditional arts program forms, nor will any change to the major (numeric) directors) to formulate recommendations for the discipline code assignments be necessary. improvement ofthese coding schemes. The 8 National Assembly of State Arts Agencies , — — Implementation Tips Folklife/Traditional Arts: Implementation Tips Media Arts: Add the The category name and revised definition of new subcode to all application forms and databas- Folklife/Traditional Arts will need to be updated es if the optional subdiscipline (letter) codes are on all ofyour application forms and other materi- routinely used. Note that the emphasis here is on als. Changes to the overall category name and the use oftechnology as an artistic medium, not major code definition apply to all agencies. For as a means of distributing artwork (which is now those agencies using the optional suhdiscipline covered in other places in the Standard). All (letter) codes1 those codes will need to he updat- other Media Arts subcodes remain unchanged. , ed wherever they appear (on mailing, constituent and grants databases). 1 Currently, about halfof the states andregions implement the optional disciplinesubcode letters (01A, 02C, etc.) onapplica- tionforms, mailinglists and databases. The other halfopts to collect only the upper tierofmajordiscipline numeric codes (01 02, and soforth). The revisions task force affirmed that this flexibilityought tobe maintained, lettingstates and regions decide whether the simple approachordetailed approach isbest suited to their unique informationneeds. Therefore, changes to the subcodesof the Folklife/Traditional Arts and Media Arts categories will affectonly those agencies that collect data at the sub- code level. REQUIRED CHANGE 3 ACTIVITY TYPE CODES ADD THE FOLLOWING ITEMS TO THE EXISTING LIST OF ACTIVITY TYPE CODES: 35 Web Site/Internet Development: Include the creation or expansion of existing Web sites (or sections of Web sites) as well as the development of digital art collections, databases, discussion areas or other interactive technology services delivered via the Internet. 36 Broadcasting: Include broadcasts via television, cable, radio, the Web or other digital networks. REMOVE "BROADCASTING" FROM THE EXISTING DEFINITION OF ACTIVITY TYPE 24. Field Affected: Activity Type ed by states and regions that were absent from the Systems Affected: Grants Management old Activity Type code list. Many respondents Status of Change: Required pointed to the need for a code to reflect Web Site/Internet Development. In addition, the Reason for Change: The field assessment Media Arts advisory group noted that broadcast- inquired about types ofactivities frequently fund- ing is an area that is being actively funded. Technical Implementation Manual, 2002-2003 Revisions 9 However, broadcasting could not be tracked as need to be added to existing Activity Type code one of many allowable activities within a broader lists. The explanatory notes should be incorporat- “24 Distribution ofArt” category. ed wherever other activity type definitions appear (typically in grant application or guideline appen- Implementation Tips: This change will not dices). Agencies will also need to remind grantees involve the addition ofany new fields to your of how these new codes relate to the revision of grants management databases or application the Individuals Benefiting definition. forms. However, the new items 35 and 36 will REQUIRED CHANGE 4 PROJECT DESCRIPTORS IMPLEMENT THE FOLLOWING NEW FIELD: Project Descriptors: Mark which, if any, of the descriptors below comprise a significant por- tion (50 percent or more) of the grant's resources/activities. Mark all that apply. If none apply, or if the below descriptors apply to a small or indeterminate portion of your funding/activities, leave this field blank. A Accessibility: Grants or services related to ADA/504 compliance or other activities designed to increase access to the arts for persons with disabilities. I International: Programs or activities supporting any of the following: grantees visiting other countries, foreign artists visiting the USA, any cultural exchange program, linkages with artists or institutions in other countries, or establishing/administering international programs in your own agency. P Presenting/Touring: Grants or services resulting in the movement of artists and artworks for performances, readings, screenings, exhibits, etc., in different geographic areas. Use this code to indicate funds awarded for either the hosting/presentation of works originating outside of the grantee community or for the fees paid to artists or arts organizations that will, themselves, be tour- ing in different areas. T Technology: Grants or services using technology for the creation or dissemination of artworks or the use of technology for organizational management purposes. Y Youth at Risk: Grants or services designed primarily to serve at-risk youth. Include arts-related intervention programs (for violence, drug/alcohol abuse and crime) as well as other creative pro- gramming specifically involving at-risk youth as primary project participants or beneficiaries. 10 National Assembly of State Arts Agencies