Mobile Beat - Issue 085 (2004-01)(LA Communications)(US)

58.6 MB·English

by  LA Communications

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©‘2P0r0i3c iAnmgien riU.cSa n DoDlJl*a rLso, s DAeanlgeerl es, CA 90058
Sean Beanery
MOBILE BEAT
Jan. 2004/Issue #85
Publisher
L.A. Communications
Operations Manager
Stephanie Robinson
co a ao a as : Ss
Managing Editor
P ’ — a
Dan Walsh
Advertising Director
Christine Wagenblass
Art Director
Andrew Schmitz
Editor-at-Large
Anthony Barthel
Contributing writers for this issue:
Jim Weisz ¢ Mark Thomas
Mike Ficher ¢ Fred Sebastion
a vee wae] Jay Maxwell ¢ Dave Kreiner
sia . DJ Dr.Drax * Greg Tutwiler
46 / E-
Bytes and jomas Edison
The Edi
Hercules ai DJ
Cover Photo
Bas v.d. Eijkhof
Mobile Beat DJ Shows
and Conferences Producer
Michael Buonaccorso

How to reach Mobile Beat Magazine:
For subscriptions, address changes or back issues,
contact Mobile Beat by mail at:
P.O. Box 309, East Rochester, NY 14445.
Back issues of Mobile Beat can be
purchased (subject to availability) for $5
(in Canada: $6, U.S. funds).
Shipping address:
1 Mobile Beat Tower, 1782 Penfield Road,
Penfield, NY 14526
Tel: [phone] ¢ Fax: [phone]
E-me [email protected]
Web: www.mobilebeat.com
5 is v le Beat Magazine (ISSN# 1058-021i2s ) poblished
72 / Reali seven times per year by L.A. Communications In
f 7 Bd ‘ P.0. Box 309, East Rochester, NY 14445.
Dealing with.Ge E “e Ground shipments to: 1782 Penfield Road, Pentield, NY 14526.
“i %: é Periodical postage paida t Fast Rechester N.Y. and additionei mailing locations
= ; =~ Subscription rates ~ U.S. and possessions: $23 for 1 year,
zi $40 for 2 years and $55 for3 years. Canada: $33 for 1 year,
$50 for 2 years and $75 for 3 years. All other countries: $60 per year.
Subscriptions outsi¢ U.S. must be paid in U.S. currency.
Postmaster - Send address changes to Mobile Beat
‘Magazine, P.O. Box 309, East Rochester, NY 14445.
Copyright © 2004 by L.A. Communications, Inc.
All rights reserved. Reproduetion of copy, photography,
or artwork prohibited without permission of the publisher.
All advertising material subject fo publisher's approval.
‘Statement of Ownership, Management and Circulation
The following information is taken from US Postal Form 3526 filed October
1, 2003 at East Rochester, NY. Mobile Be:
Js published saven times a year by LA Communications, inc. The office of
publication address is 229 W. Spruce Street, East Rochester, NY 14445. The
Publisher is LA Communications, inc.,1782 Pentield Road, Pentield, NY
14526, Robert A. Lindquist, 1782 Pentiald Road, Penfield, NY 14:
‘Buonaccorse, 1782 Pentield Road, Pentield, NY 14526. Subscriptions (US)
‘$23.00 per year.
Essentials Circulation inlormation for the Oct/Nov 2003 Issue of Mobile Beat Magazine is
’s Hoster Shrinks Your as follows: Net Press run: 10,317. Total paid and/or requested 9,720. Total ree
distributio3n9:6 . Copies not distributed: 201. Total circulation: 10,116.
Events ‘Average Circulation per issue for the poriod Oct.1, 2002 through October 1,
2003 is as fale 92 press run: 10,957. Average paid and/or requested
circulation: 10,178. Average tree distribution: 476. Average copies not
distributed: 303. Average circulation: 10,654.
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hose two words keep rolling around in my head.
When | first thought of using that phrase as a title,
| thought, “Wait a second, aren't you repeating
Tr yourself here?” Sure enough, when | scanned back
through previous pieces, | noticed a recurring theme: move-
ment, hitting the road, moving the spotlight, etc. At first | was We also look at the journey toward success as DJs. Jim
dejected; surely another theme would present itself. But then
Weisz and Mike Ficher fill us in on how to start that quest off

| remembered: this is Mobile Beat: The DJ Magazine—nothing
correctly and how to make sure you stay on track. In our DJ All
Static about it. Stars, Jay Bachrach's story shows how some things hold true
So it's only natural that we return again and again to mov-
throughout a lifetime in entertainment, while in DJ Scoobie’s
ing equipment, moving up the success ladder and moving
case the ability to ride the waves of fortune proved to be the
audiences. In this issue, we focus on how lighting and special
key.
effects can augment your music and help you create moods
There's a lot more inside, so place your tray-table in an
that truly take the crowd somewhere else for a while. Check out upright position and let's fly!
the extensive product reviews and feature article dedicated to
i fees
mood-setting technology.
Dan Walsh, Managing Editor
4+I#II-A
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www.mobilebeat.com january 2004
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Mobile Beat,
of work.” They forget (or don't
understand) costs involved in
| really absorb every article in
operating their DJ business:
each issue hoping to learn better
equipment expenses, vehicle
ways to operate my DJ business.
maintenance, taxes, insurance,
After reading the article by Greg
phone, advertising, as well as
Tutwiler, “Karaoke: The Future

paying themselves a SALARY!

e Is Up To Us”, | wanted to point
r
Many DJs have never put together

out one thing that most mobile
5 a business plan to realize what

entertainers fail to realize: your
2
they must earn in order to remain
DJ business will fail if you fail to

profitable as well as support
operate it as a business!
W
themselves and their family based
It has been stated in many
A
on a salary paid from their GROSS

business books that a business
" income as a DJ.

should evaluate what it needs to
At first glance, “$39K a year”

earn to break even...then TRIPLE

sounds like a good income.
that figure. In Greg's article he
k
However, after figuring the
states “But, if you're charging

2 total operating expenses of the
$250 a night three times a week,
business, this DJ may only make
2
you're grossing $750 a week, or
$13K per year, which is only

$39K a year. Most college grads

slightly above the $11,000-a-year
don't start out at that level.” The fallacy
s
worker earning minimum wage
S of this thinking is that this is GROSS
at their 40 hour per week job. I'm
K
wages and not NET! Where does this
sure there are many other jobs

s DJ sit after operating expenses?
ia
which are much more lucrative
If this were the ONLY income for

and less damaging to one’s
this DJ/KJ, the actual “money in his
s
health. Other better paying jobs
pocket” may only be about $13K. This
don't require you to move around
t
is based on the premise that a business

hundreds of pounds of equipment
a owner only pays himself 1/3 of the total
each time you work or drive on
GROSS income of the business. One

c
roads at hours when other drivers
third of the income goes into operating
may be intoxicated.
expenses (phone, equipment, vehicles,

While Greg makes excellent
advertising, etc), and the other third
points in regards to operating a
covers taxes, insurance, and retirement.
karaoke service in a professional
Many Dus fail to understand
manner, | don't believe rising DJs
these basic principles of

should see this $39K/year figure
business and have been
and think this is what they EARN
fooled into thinking
working 3 nights a week at $250 a

they “EARN” $100-
night.

$200 PER HOUR.
These DJs get into this
Thank You,
business thinking, “I
Brian S. Graham Entertainment
can make $400 for

www.knoxvillewedding.com
ONLY 4 hours
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Dear Mobile Beat:
| enjoyed your article “Web Site Vs. Yellow Pages.”
As an advertising consultant for the most popular and most used yellow pages
for the 14 western states, Qwest Dex, | would have to say that | agree: More

and more people are moving to online. | would not however

T
NE SN discredit the power of the yellow pages. | am also
E
M
EY
A a DJ, mostly out of hobby, and have a yellow
PN

C pages ad...and it still pulls more customers for
AI
C
N me. | wished you would have mentioned the
O
use of online yellow pages. That will give you
A

the biggest bang for your buck! Check it out at
www.qwestdex.com and for the East Coast

S p eople, www.superpages.com.
'
E
E
Y
O Zachary Palmer
L
P QwestDex.com
M
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10 www.mobilebeat.com january 2004