Marxism, Cultural Studies and Sport The cultural ubiquity, political prominence and economic significance of contem- porary sport present fertile terrain for its critical socio-cultural analysis. From corporate and media dominated mega-events like the Olympic Games, to state programmes for nation-building and health promotion, to the cultural politics of ‘race’, gender, sexuality, age and disability, sport is so profoundly marked by relations of power that it lends itself to critique and deconstruction. Marxism, Cultural Studies and Sport brings together leading experts on sport to address these issues and to reflect on the continued appeal of sport to people across the globe, as well as on the forms of inequality that sport both produces and highlights. Including a Foreword by Harry Cleaver and Afterword by Michael Bérubé, this book assesses the impact of this work on the fields of ‘mainstream’ Marxism and Cultural Studies. Marxism, Cultural Studies and Sportis centred on three vital questions: • Is Marxism still relevant for understanding sport in the twenty-first century? • Has Marxism been preserved or transcended by Cultural Studies? • What is the relationship between theory and intervention in the politics of sport? The result is a unique and diverse examination of modern sports culture. The first book published on the relationship between sport and Marxism for over twenty years, Marxism, Cultural Studies and Sport is an invaluable resource for students of sport sociology, Marxism and Cultural Studies at all levels. Ben Carringtonteaches sociology at the University of Texas at Austin, USA, and is a Carnegie Visiting Research Fellow at Leeds Metropolitan University, UK. Ian McDonald teaches the sociology and politics of sport at the University of Brighton, UK. He is the co-editor (also with Ben Carrington) of ‘Race’, Sport and British Society(Routledge, 2001). Routledge Critical Studies in Sport Series Editors Jennifer Hargreaves and Ian McDonald University of Brighton The Routledge Critical Studies in Sport series aims to lead the way in developing the multi-disciplinary field of Sport Studies by producing books that are interrog- ative, interventionist and innovative. By providing theoretically sophisticated and empirically grounded texts, the series will make sense of the changes and challenges facing sport globally. The series aspires to maintain the commitment and promise of the critical paradigm by contributing to a more inclusive and less exploitative culture of sport. Also available in this series: Understanding Lifestyle Sports Consumption, identity and difference Edited by Belinda Wheaton Why Sports Morally Matter William J. Morgan Fastest, Highest, Strongest Acritique of high-performance sport Rob Beamish and Ian Ritchie Sport, Sexualities and Queer/Theory Edited by Jayne Caudwell Physical Culture, Power, and the Body Edited by Jennifer Hargreaves and Patricia Vertinsky British Asians and Football Culture, identity, exclusion Daniel Burdsey Culture, Politics and Sport Blowing the Whistle,Revisited Garry Whannel Marxism, Cultural Studies and Sport Edited by Ben Carrington and Ian McDonald First published 2009 by Routledge 2Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Simultaneously published in the USA and Canada by Routledge 270 Madison Avenue, New York, NY 10016 Routledge is an imprint of the Taylor & Francis Group, an Informa business This edition published in the Taylor & Francis e-Library, 2008. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” © 2009 Ben Carrington and Ian McDonald selection and editorial matter; © individual chapters the contributors All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data Acatalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data Marxism, cultural studies and sport / edited by Ben Carrington and Ian McDonald. p. cm. 1. Sports–Social aspects. 2. Sports and state. 3. Philosophy, Marxist. I. Carrington, Ben, 1972– . II. McDonald, Ian, 1965– GV706.5.M364 2009 306.483–dc22 2008020760 ISBN 0-203-09905-2 Master e-book ISBN ISBN10: 0–415–37540–1 hbk ISBN10: 0–415–37541–X pbk ISBN10: 0–203–09905–2 ebk ISBN13: 978–0–415–37540–5 hbk ISBN13: 978–0–415–37541–2 pbk ISBN13: 978–0–203–09905–6 ebk Contents Notes on contributors vii Series editors’ preface xi Acknowledgements xv Foreword xvii HARRY CLEAVER 1 Marxism, Cultural Studies and sport: mapping the field 1 BEN CARRINGTON AND IAN MCDONALD PART I Marxism, Cultural Studies and sport: the key debates 13 2 Sport without final guarantees: Cultural Studies/Marxism/sport 15 BEN CARRINGTON 3 One-dimensional sport: revolutionary Marxism and the critique of sport 32 IAN MCDONALD PART II Political economy, commodification and sport 49 4 The urban sport spectacle: towards a critical political economy of sports 51 ANOUK BÉLANGER 5 Between culture and economy: understanding the politics of media sport 68 GARRY WHANNEL vi Contents 6 Marxism, alienation and Coubertin’s Olympic project 88 ROB BEAMISH PART III The sporting poetics of class, race and gender 107 7 Post-Marxism, black Marxism and the politics of sport 109 BRETT ST LOUIS 8 Venus and Serena are ‘doing it’ for themselves: theorizing sporting celebrity, class and Black feminism for the Hip-Hop generation 130 JAYNE O. IFEKWUNIGWE 9 Socratic solitude: the Scouser two-as-one 154 GRANT FARRED PART IV Key concepts, critical theorists 179 10 Michel Foucault and the critique of sport 181 TOBY MILLER 11 Re-appropriating Gramsci: Marxism, hegemony and sport 195 ALAN BAIRNER 12 Sport, culture and late capitalism 213 DAVID L. ANDREWS Afterword 232 MICHAEL BÉRUBÉ Index 242 Notes on contributors David L. Andrews is Professor of Physical Cultural Studies at the University of Maryland, College Park, USA and is one of the leading international scholars currently writing on the intersection of sport and contemporary culture. His books include Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late-Modern America (SUNY Press, 2001), Manchester United: A Thematic Study(Routledge, 2004) and Sport-Commerce-Culture: Essays on Sport in Late Capitalist America(Peter Lang, 2006). With Steven J. Jackson, he is the editor of Sports Stars: The Cultural Politics of Sporting Celebrity (Routledge, 2001) and Sport, Culture, and Advertising (Routledge, 2003); with Stephen Wagg he is the editor of East Meets West: Sport and the Cold War(Routledge, 2007); and with C.L. Cole and Michael Silk, he is editor of Corporate Nationalism(s): Cultural Identity and Transnational Marketing(Berg, 2005). He is currently on the editorial board of the Sociology of Sport Journal, and an associate editor of the Journal of Sport and Social Issues. Alan Bairner is Professor of Sport and Social Theory at Loughborough University, UK, having previously held the position of Professor in Sports Studies at the University of Ulster. His doctoral thesis, which was completed at the University of Hull, was entitled ‘An Examination of the Origins, Development and Analytical Applicability of Antonio Gramsci’s Theory of the State’. He is the author of Sport, Nationalism, and Globalization: European and North American Perspectives (SUNY Press, 2001), co-author (with John Sugden) of Sport, Sectarianism and Society in a Divided Ireland (Leicester University Press, 1993) and joint editor (with John Sugden) of Sport in Divided Societies (Meyer and Meyer, 1999). He has written widely on the politics of sport with a particular focus on such issues as national identity, social democracy, masculinity and sectarianism. Rob Beamish is Head of the Sociology Department, Queen’s University, Kingston, Canada. He was among the founders of the Centre for Sport Studies at Queen’s which, in the 1970s, initiated in Canada the systematic study of sport using Marxist and Critical Theory. He has published widely in numerous sport studies journals and recently co-authored, with Ian Ritchie, Fastest, Highest, Strongest: A Critique of High-Performance Sport(Routledge, 2006). His viii Notes on contributors theoretical work includes Marx, Method and the Division of Labour and ‘The Making of the Manifesto’ in The Socialist Register. Anouk Bélanger is Professor of Sociology at the Université du Québec à Montréal, Canada. Her work focuses on urban popular cultures, sports and collective memory. She earned her Ph.D. from Simon Fraser University which was entitled ‘Marketing Memories: Sport Venues and the Political Economy of Memory in Montreal’. She has published widely on sport, spectacle and political economy in journals such as the International Review for the Sociology of Sport,Canadian Journal of Urban Researchand Sociology and Society. Currently she is part of the executive board of an international research group, the Culture of Cities Project, through which she runs a project on urban popular cultures. Ben Carrington teaches Sociology at the University of Texas at Austin, USA, where he is also the Associate Director of the Center for European Studies and is a Carnegie Visiting Research Fellow at Leeds Metropolitan University, UK. He is the co-editor (with Ian McDonald) of ‘Race’, Sport and British Society (Routledge, 2001). Grant Farredis Professor of Africana Studies and English at Cornell University, USA. He is author of What’s My Name? Black Vernacular Intellectuals (University of Minnesota Press, 2003), Phantom Calls: Race and the Globalization of the NBA (Prickly Paradigm Press, 2006) and Long Distance Love: A Passion for Football(Temple University Press, 2008). His forthcoming works include Bodies at Rest, Bodies in Motion: The Event of the Athlete (University of Minnesota Press, 2009) and The Politizen (Cornell University Press, forthcoming). He is the general editor of the journal South Atlantic Quarterly. Jayne O. Ifekwunigwe is a Visiting Research Fellow in Africana Women’s Studies at Bennett College, USA, having previously held the positions of Reader in Anthropology at the University of East London, UK, and, more recently, Visiting Scholar in the Cultural Anthropology Department at Duke University, USA. Her scholarly interests include comparative ‘mixed race’ theories and identities politics; feminist (post)colonial and transnational genealogies of the African Diaspora; global youth cultures and the politics of appropriation and authenticity; and the discrepant management of public memories in cultural and heritage tourism (Cape Town, South Africa). Among her publications are Scattered Belongings: Cultural Paradoxes of ‘Race’, Nation and Gender(Routledge, 1999) and the edited ‘Mixed Race’ Studies: A Reader (Routledge, 2004). She is currently working on a new book project provi- sionally entitled Out of Africa (‘By Any Means Necessary’): Recent Clandestine West African Migrations and the Gendered Politics of Survival, which seeks to resituate these contemporary migration processes within the African Diaspora paradigm and to force a reassessment of what constitutes volition and victimization. Notes on contributors ix Ian McDonald teaches Sociology and Politics of Sport at the University of Brighton, UK. He is the co-editor (with Ben Carrington) of ‘Race’, Sport and British Society (Routledge, 2001). He is also co-editor (with Jennifer Hargreaves) of the Routledge ‘Critical Studies in Sport’ Series. Toby Miller is Chair of the Department of Media and Cultural Studies at the University of California, Riverside, USA. He is the author and editor of over twenty books, including The Well-Tempered Self: Citizenship, Culture, and the Postmodern Subject(Johns Hopkins University Press, 1993); Contemporary Australian Television(University of New South Wales Press, 1994; with Stuart Cunningham); Technologies of Truth: Cultural Citizenship and the Popular Media (University of Minnesota Press, 1998); Popular Culture and Everyday Life(Sage Publications, 1998; with Alec McHoul); Film and Theory: An Anthology(Basil Blackwell, 2000; edited with Robert Stam); Global Hollywood (British Film Institute/Indiana University Press, 2001; with Nitin Govil, John McMurria and Richard Maxwell);Globalization and Sport: Playing the World(Sage, 2001; with Geoffrey Lawrence, Jim McKay and David Rowe); SportSex (Temple University Press, 2001); Cultural Policy(Sage Publications, 2002; with George Yudice); Critical Cultural Policy Studies: A Reader(Basil Blackwell, 2003; edited with Justin Lewis); and Cultural Citizenship: Cosmopolitanism, Consumerism, and Television in a Neoliberal Age (Temple University Press, 2007). His work has been translated into Spanish, Chinese, German, Japanese and Swedish. Brett St Louisis a sociologist who teaches at Goldsmiths College, University of London, UK. He has written extensively on social theory, ‘race’ and culture and has published articles in a range of journals, including Body and Society, Ethnic and Racial Studies, Ethnicities, new formations and Sociology of Sport Journal.He is the author of Rethinking Race, Politics, and Poetics: C.L.R. James’ Critique of Modernity(Routledge, 2007). Garry Whannel is Professor of Media Cultures, and Director of the Centre for International Media Analysis in the Department of Media Arts at the University of Bedfordshire, UK. He has been writing and researching on the theme of media and sport for over twenty years and his most recent published work includes Media Sport Stars, Masculinities and Moralities(Routledge, 2001) and (with John Horne and Alan Tomlinson) Understanding Sport (E. and F.N. Spon, 1999). Previous books includeFields in Vision: Television Sport and Cultural Transformation(Routledge, 1992) andBlowing the Whistle: The Politics of Sport (Pluto, 1983). He also edited Consumption and Participation: Leisure, Culture and Commerce(LSA, 2000) and has previously co-edited collections on television, leisure cultures, the Olympic Games and the World Cup. His current research interests include the politics of the Olympic bidding process and the growth of commercial sponsorship.