Description:The topic of the congress anthology Keimelion is the consumer behaviour of the Aegean elite population, including strategies such as conspicuous consumption, through the period of the Mycenaean palace states to the post-palatial period and the new formation of the Greek world in the first millennium B.C. New interpretations of the Homeric epics as well as the numerous archaeological finds of recent years have promoted an increased understanding of the elite population of these periods. Among other things, this group defined itself through conspicuous consumption in order to distinguish itself as elite from the rest of the population and their neighbours. At the same time these elitist strategies were used to secure the following of the common people, and in diplomacy, to display prominence and establish international contacts.