Table Of Content

to JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Volume 27 Number 1 (Winter 1999) pp. 1-112 Number 2 (Spring 1999) pp. 113-288 Number 3 (Summer 1999) pp. 289-392 Number 4 (Fall 1999) pp. 393-488 Authors: BURTON, SCOT, JUDITH A. GARRETSON, and ANNE M. VELLIQUETTE, “Implications of Accurate ARENI, CHARLES S., DALE F. DUHAN, and PAMELA Usage of Nutrition Facts Panel Information for Food KIECKER, “Point-of-Purchase Displays, Product Or- Product Evaluations and Purchase Intentions” [Re- ganization, and Brand Purchase Likelihoods,” 428. search Note], 470. ATWONG, CATHERINE, “Cybermarketing: Your Inter- CALDER, BOBBY J., and ALICE M. TYBOUT, “A Vi- active Marketing Consultant, edited by Regina Brady, sion of Theory, Research, and the Future of Business Edward Forrest, and Richard Mizerski” [Reviews of Schools” [Marketing in the 21st Century], 359. Books], 381. CLARK, BRUCE H., “Market-Led Strategic Change: BABAKUS, EMIN, DAVID W. CRAVENS, MARK Transforming the Process of Going to Market, 2nd ed., JOHNSTON, and WILLIAM C. MONCRIEF, “The by Nigel Piercy” [Reviews of Books], 278. Role of Emotional Exhaustion in Sales Force Attitude COGAN, EVELYN BOSS, “Professional Solicitation and and Behavior Relationships” [Research Note], 58. Advertising [Marketing and the Law], 384. BAGOZZI, RICHARD P., MAHESH GOPINATH, and CONRAD, CRAIG A., “The Emerging High-Tech Con- PRASHANTH U. NYER, “The Role of Emotions in sumer: A Market Profile and Marketing Strategy Impli- Marketing,” 184. cations, edited by Allan C. Reddy” [Reviews of BAKER, THOMAS L., PENNY M. SIMPSON, and Books], 378. JUDY A. SIGUAW, “The Impact of Suppliers’ Percep- CRAVENS, DAVID W., see Babakus, E. tions of Reseller Market Orientation on Key Relation- CUNNINGHAM, PEGGY, “Ethics and Manipulation in ship Constructs” [Research Note], 50. Advertising: Answering a Flawed Indictment, by Mi- BAKER, WILLIAM E., and JAMES M. SINKULA, “The chael J. Philips” [Reviews of Books], 107. Synergistic Effect of Market Orientation and Learning DUHAN, DALE F.,, see Areni, C. S. Orientation on Organizational Performance,” 411. FERRELL, O. C., see Maignan, I. BLAIR, EDWARD, see Sudman, S. BOWAL, PETER, “Negative Option Marketing: A FIEGENBAUM, AVI, see Shoham, A. Canadian-American Comparison” {Marketing and the FRANKE, GEORGE R., see Singhapakdi, A. Law], 385. FRAZIER, GARY L., “Organizing and Managing Chan- BOYD, THOMAS C., and CHARLOTTE H. MASON, nels of Distribution,” 226. “The Link Between Attractiveness of “Extrabrand” At- GARRETSON, JUDITH A., see Burton, S. tributes and the Adoption of Innovations,” 306. GOPINATH, MAHESH, see Bagozzi, R. P. BRADFORD, KEVIN D., see Weitz, B. A. GRIFFITH, DAVID E., see Kasulis, J. J. HAVITZ, MARK E., see Pritchard, M. P. Journal of the Academy of Marketing Science. HOWARD, DENNIS R.., see Pritchard, M. P. Volume 27, No. 4, pages 481-484. Copyright © 1999 by Academy of Marketing Science. HULT, G. TOMAS M., see Maignan, I. 482 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE FALL 1999 HUNT, SHELBY D.., “The Strategic Imperative and Sus- NOBLE, CHARLES, “Marketing Strategy: Customers & tainable Competitive Advantage: Public Policy Impli- Competition, by Steven P. Schnaars” [Reviews of cations of Resource-Advantage Theory,” 144. Books], 280. JARACHANDRAN, SATISH, see Varadarajan, P. R. NYER, PRASHANTH U., see Bagozzi, R. P. JOHNSON, JEAN L., “Strategic Integration in Industrial PAINE, JULIE BETH, see MacKenzie, S. B. Distribution Channels: Managing the Interfirm Rela- PETERSON, MARK, see Malhotra, N. K. tionship as a Strategic Asset,” 4. PETERSON, ROBERT A., KAREN H. SMITH, and JOHNSTON, MARK, see Babakus, E. PHILIP C. ZERRILLO, “Trademark Dilution and the JOSHI, ASHWIN W., and RODNEY L. STUMP, “The Practice of Marketing,” 255. Contingent Effect of Specific Asset Investments on PODSAKOFF, PHILIP M., see MacKenzie, S. B. Joint Action in Manufacturer-Supplier Relationships: PRITCHARD, MARK P., MARK E. HAVITZ, and DEN- An Empirical Test of the Moderating Role of Recipro- NIS R. HOWARD, “Analyzing the Commitment- cal Asset Investments, Uncertainty, and Trust,” 291. Loyalty Link in Service Contexts,” 333. KAY, MARK, “Business to Business Marketing, by Victor SANNELLA, MARIA, “Electronic Marketing and the Hunter and David Tietyen” [Reviews of Books], 281. Consumer, edited by Robert A. Peterson” [Reviews of KASULIS, JACK J., FRED W. MORGAN, DAVID E. Books], 379. GRIFFITH, and JAMES M. KENDERDINE, “Manag- SHETH, JAGDISH N., and RAJENDRA S. SISODIA, ing Trade Promotions in the Context of Market Power,” “Revisiting Marketing’s Lawlike Generalizations” 320 {Marketing in the 21st Century], 71. SETHURAMAN, RAJ, see Kerin, R. A. KEILLOR, BRUCE D., “Sense & Respond: Capturing Value in the Network Era, edited by Stephen P. Brad- SHOHAM, AVIV, and AVI FIEGENBAUM, “Extending ley” [Reviews of Books], 377. the Competitive Marketing Strategy Paradigm: The Role of Strategic Reference Points Theory,” 442. KENDERDINE, JAMES M., see Kasulis, J. J. SIGUAW, JUDY A., see Baker, T. L. KERIN, ROGER A., and RAJ SETHURAMAN, “ ‘Revi- SIMPSON, PENNY M., see Baker, T. L. siting Marketing’s Lawlike Generalizations’: A Com- SINDHAV, BIRUD, “Cybertalk That Sells, by Herschell ment” [Marketing in the 21st Century], 101. Gordon and Jamie Murphy” [Reviews of Books], 382. KIECKER, PAMELA, see Areni, C. S SINGHAPAKDI, ANUSORN, SCOTT J. VITELL, and KLEISER, SUSAN BARDI, see Malhotra, N. K. GEORGE R. FRANKE, “Antecedents, Consequences, LEE, ANGELA Y., see Monroe, K. B. and Mediating Effects of Perceived Moral Intensity and LUKAS, BRYAN A., “New Strategies for Marketing In- Personal Moral Philosophies,” 19. formation Technology, edited by Christopher Field” SINKULA, JAMES M., see Baker, W. E. [Reviews of Books], 380. SISODIA, RAJENDRA &., see Sheth, J. N. LYNCH, JOHN G., JR., “Theory and External Validity” SMITH, KAREN H., see Peterson, R. A. {Marketing in the 21st Century], 367. STAFFORD, THOMAS F., “Demography for Business MACKENZIE, SCOTT B., PHILIP M. PODSAKOFF, and Decision Making, by Lewis G. Pol and Richard K. Tho- JULIE BETH PAINE, “Do Citizenship Behaviors Mat- mas” [Reviews of Books], 109. ter More for Managers Than for Salespeople?” 396. STAFFORD, THOMAS F., “SAS for Windows 95, by the MAIGNAN, ISABELLE, O. C. FERRELL, and SAS Institute” [Reviews of Books], 109. G. TOMAS M. HULT, “Corporate Citizenship: Cul- STUMP, RODNEY L.. see Joshi, A. W. tural Antecedents and Business Benefits,” 455. SUDMAN, SEYMOUR, and EDWARD BLAIR, “Sam- MALHOTRA, NARESH K., “Guest Editorial,” 116. pling in the Twenty-First Century,” 269. , MARK PETERSON, and SUSAN BARDI KLE- TYBOUT, ALICE M., see Calder, B. J. ISER, “Marketing Research: A State-of-the-Art Re- TRIVEDI, MINAKSHI, “Using Variety-Seeking-Based view and Directions for the Twenty-First Century,” Segmentation to Study Promotional Response,” 37. 160. UTTER, DEBORAH, “The Handbook for Focus Group MASON, CHARLOTTE H., see Boyd, T. C. Research, by Thomas L. Greenbaum” [Reviews of MOISAN, JENNIFER, “Marketing Campaigns, by Diane Books], 110. Canwell” [Reviews of Books], 281. VARADARAJAN, P. RAJAN, “Strategy Content and MONCRIEF, WILLIAM C., see Babakus, E. Process Perspectives Revisited” [Marketing in the 21st MONROE, KENT B., and ANGELA Y. LEE, “Remem- Century], 88. bering Versus Knowing: Issues in Buyers’ Processing VARADARAJAN, P. RAJAN, and SATISH JARA- Price Information,” 207. CHANDRAN, “Marketing Strategy: An Assessment MORGAN, FRED W., see Kasulis, J. J. of the State of the Field and Outlook,” 120. INDEX 483 VELLIQUETTE, ANNE M., see Burton, S. “Remembering Versus Knowing: Issues in Buyers’ Proc- VITELL, SCOTT J., see Singhapakdi, A. essing Price Information,’ Monroe and Lee, 207. WADDOCK, SANDRA A., “Selling Sin: The Marketing “The Role of Emotions in Marketing,” Bagozzietal., 184. of Socially Unacceptable Products, by D. Kirk David- “Sampling in the Twenty-First Century,’ Sudman and son” [Reviews of Books], 105. Blair, 269. WARWICK, JACQUELYN, “McDonaldization Revis- “The Strategic Imperative and Sustainable Competitive ited: Critical Essays on Consumer Culture, by Mark Advantage: Public Policy Implications of Resource- Alfino, John S. Caputo, and Robin Wynyard” [Reviews Advantage Theory,” Hunt, 144. of Books], 283. “Strategic Integration in Industrial Distribution Channels: WEITZ, BARTON A., and KEVIN D. BRADFORD, Managing the Interfirm Relationship as a Strategic As- “Personal Selling and Sales Management: A Relation- set,” Johnson, 4. ship Marketing Perspective,” 241. “The Synergistic Effect of Market Orientation and Learn- WINER, RUSSELL S., “Experimentation in the 21st Cen- ing Orientation on Organizational Performance,” tury: The Importance of External Validity” [Marketing Baker and Sinkula, 411. in the 21st Century], 349. “Trademark Dilution and the Practice of Marketing,” Pe- ZERRILLO, PHILIP C., see Peterson, R. A. terson et al., 255. “Using Variety-Seeking-Based Segmentation to Study Articles: Promotional Response,” Trivedi, 37. “Analyzing the Commitment-Loyalty Link in Service Marketing in the 21st Century: Contexts,” Pritchard et al., 333. “Antecedents, Consequences, and Mediating Effects of “Experimentation in the 21st Century: The Importance of Perceived Moral Intensity and Personal Moral Philoso- External Validity,” Winer, 349. phies,” Singhapakdi et al., 19. “Revisiting Marketing’s Lawlike Generalizations,” Sheth “The Contingent Effect of Specific Asset Investments on and Sisodia, 71. Joint Action in Manufacturer-Supplier Relationships: “ “Revisiting Marketing’s Lawlike Generalizations’: A An Empirical Test of the Moderating Role of Recipro- Comment,” Kerin and Sethuraman, 101. cal Asset Investments, Uncertainty, and Trust,” Joshi “Strategy Content and Process Perspectives Revisited,” and Stump, 291. Varadarajan, 88. “Corporate Citizenship: Cultural Antecedents and Busi- “Theory and External Validity,” Lynch, 367. ness Benefits,” Maignan et al., 455. “A Vision of Theory, Research, and the Future of Business “Do Citizenship Behaviors Matter More for Managers Schools,” Calder and Tybout, 359. Than for Salespeople?” MacKenzie et al., 396. “Extending the Competitive Marketing Strategy Para- Marketing and the Law: digm: The Role of Strategic Reference Points Theory,” Shoham and Fiegenbaum, 442. “Professional Solicitation and Advertising,’ Cogan, 384. “Guest Editorial,’ Malhotra, 116. “Negative Option Marketing: A Canadian-American “The Link Between Attractiveness of “Extrabrand” At- Comparison,” Bowal, 385. tributes and the Adoption of Innovations,” Boyd and Mason, 306. Research Notes: “Managing Trade Promotions in the Context of Market Power,” Kasulis et al., 320. “The Impact of Suppliers’ Perceptions of Reseller Market “Marketing Research: A State-of-the-Art Review and Di- Orientation on Key Relationship Constructs,” Baker rections for the Twenty-First Century,” Malhotra et al., et al., 50. 160. “Implications of Accurate Usage of Nutrition Facts Panel “Marketing Strategy: An Assessment of the State of the Information for Food Product Evaluations and Pur- Field and Outlook,” Varadarajan and Jarachandran, chase Intentions,” Burton et al., 470. 120. “The Role of Emotional Exhaustion in Sales Force Atti- “Organizing and Managing Channels of Distribution,” tude and Behavior Relationships,” Babakus et al., 58. Frazier, 226. “Personal Selling and Sales Management: A Relationship Reviews of Books, Software, and Videos: Marketing Perspective,” Weitz and Bradford, 241. “Point-of-Purchase Displays, Product Organization, and “Business to Business Marketing, by Victor Hunter and Brand Purchase Likelihoods,” Areni et al., 428. David Tietyen,” Kay, 281. 484 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE FALL 1999 “Cybermarketing: Your Interactive Marketing Consult- “Market-Led Strategic Change: Transforming the Process ant, edited by Regina Brady, Edward Forrest, and Rich- of Going to Market, 2nd ed., by Nigel Piercy,” Clark, ard Mizerski,” Atwong, 381. 9mi7 . “Cybertalk That Sells, by Herschell Gordon and Jamie “Marketing Campaigns, by Diane Canwell,” Moisan, 281. Murphy,” Sindhay, 382. “Marketing Strategy: Customers & Competition, by Ste- “Demography for Business Decision Making, by Lewis G. ven P. Schnaars,”’ Noble, 280. Pol and Richard K. Thomas,” Stafford, 109. “McDonaldization Revisited: Critical Essays on Con- “Electronic Marketing and the Consumer, edited by Rob- sumer Culture, by Mark Alfino, John S. Caputo, and ert A. Peterson,” Sannella, 379. Robin Wynyard,” Warwick, 283. “The Emerging High-Tech Consumer: A Market Profile “New Strategies for Marketing Information Technology, and Marketing Strategy Implications, edited by Allan edited by Christopher Field,” Lukas, 380. C. Reddy,” Conrad, 378. “Ethics and Manipulation in Advertising: Answering a “SAS for Windows 95, by the SAS Institute,” Stafford, 109. Flawed Indictment, by Michael J. Philips,” Cunning- “Selling Sin: The Marketing of Socially Unacceptabie ham, 107. Products, by D. Kirk Davidson,” Waddock, 105. “The Handboofko r Focus Group Research, by Thomas L. “Sense & Respond: Capturing Value in the Network Era, Greenbaum,” Utter, 110. edited by Stephen P. Bradiey,” Keillor, 377.