Table Of Content

J BUSN RES 1992:25:321 Author Index Bello DC, 59 Lim J-S, 215 Biswas A, 251 Lin WT, 1 Broach VC Jr, 43 Malhotra NK, 143 Celsi RL, 165, 187 Manrai AK, 43 Chen YH, 1 Manrai LA, 43 Chow S, 165, 187 Mazursky D, 81 Donnelly JH Jr, 197 Nigh D, 277 Ebrahimpour M, 129 Olson JC, 165, 187 Erramilli MK, 263 Richardson LD, 243 Gannon MJ, 231 Robicheaux RA, 243 Goodwin C, 149 Ross I, 149 Grimm C, 231 Roth K, 277 Grosse R, 27 Schul Y, 81 Johnson JD, 99 Shen D-B, 95 Johnson JL, 129 Skinner SJ, 197 Smith KG, 231 Spekman R, 303 Kelley SW, 197 Sriram V, 303 Kim J, 215 Klein LS, 115 Krapfel R, 303 Walker BA, 165, 187 Journal of Business Research 25, 321 (1992) 0148-2963/92/$5.00 ® 1992 Elsevier Science Publishing Co., Inc. 655 Avenue of the Americas, New York 10010 Subject Index ADVERTISING RESEARCH Environmental Factors on Foreign Market Advertising Appeal and Tone: Implications for Entry Mode Choice in Service Firms Creative Strategy in Television Commercials (Erramilli), 263 (Manrai, Broach, Manrai), 43 FINANCE BUSINESS RESEARCH MODELS Stock Distribution Relationship to Unexpected Pension Benefits Effects on Capital Market Future Earnings (Klein), 115 Equilibrium, Firm Value, and Financing Decisions (Chen, Lin), 1 Quality, Vendor Evaluation and Organizational MARKETING RESEARCH Performance: A Comparison of U.S. and The Construct Validity of Intrinsic Sources of Japanese Firms (Ebrahimpour, Johnson), 129 Persona! Relevance: An Intra-Individual Source of Felt Involvement (Celsi, Chow, Olson, Walker), 165 COMPETITIVE ADVANTAGES Industrial Buyer Behavior at Trade Shows: Competitive Advantages and Multinational Implications for Selling Effectiveness (Bello), Enterprises in Latin America (Grosse), 27 59 Influence of Some External and Internal CONSUMER BEHAVIOR Environmental Factors on Foreign Market Antecedents to Buyer-Seller Collabor:.'ion: An Entry Mode Choice in Service Firms Analysis From the Buyer’s Perspective (Erramilli), 263 (Sriram, Krapfel, Spekman), 303 Is Construct Validity a Problem of Measurement or The Construct Validity of Intrinsic Sources of Theoretical Generalization? A Reply to Personal Relevance: An Intra-Individual Malhotra (Walker, Olson, Celsi, Chow), 187 Source of Felt Involvement (Ce!si, Chow, On the Construct Validity of Intrinsic Sources of Olson, Walker), 165 Personal Relevance (Malhotra), 143 Consumer Responses to Service Failures: Influence Supplier’s Desire to Influence Related to Perceived of Procedural and Interactional Fairness Use of Power and Performance (Richardson, Perceptions (Goodwin, Ross), 149 Robicheaux), 243 Impact of Consumers’ Confidence in Judgements About Missing Information on Product Evaluations (Lim, Kim), 215 ORGANIZATIONAL THEORY AND Is Construct Validity a Problem of Measurement or BEHAVIOR Theoretical Generalization? A Reply to Approaches to Organizational Communication Malhotra (Walker, Olson, Celsi, Chow), 187 Structure (Johnson), 99 Learning From the Ad or Relying on Related The Effectiveness of Headquarters-Subsidiary Attitudes: The Moderating Role of Relationships: The Role of Coordination, Involvement (Mazursky, Schul), 81 Control, and Conflict (Roth, Nigh), 277 The Moderating Role of Brand Familiarity in An Organizational Information-Processing Profile Reference Price Perceptions (Biswas), 251 of First Movers (Gannon, Smith, Grimm), 231 On the Construct Validity of Intrinsic Sources of Organizational Socialization of Service Customers Personal Relevance (Malhotra), 143 (Kelley, Skinner, Donnelly), 197 Quality, Vendor Evaluation and Organizational ENVIRONMENT Performance: A Comparison of U.S. and Influence of Some External and Internal Japanese Firms (Ebrahimpour, Johnson), 129 Joumal of Business Research 25, 323 (1992) 0148-2963/92/$5.00 ® 1992 Elsevier Science Publishing Co., Inc. 655 Avenue of the AmericNaews Y,or k 10010