Japanese gaming trends

200 Pages·2012·12.03 MB·English

Japanese Video Gaming Trends
Past, Present & Future
1
Japanese Video Game Market Size
Source: Famitsu by ENTERBRAIN, INC. (Japan) 2
Japanese Video Gaming Timeline
Data Collected from December 29, 1986 to December 26, 2010
100 Millions of JPY
8000 2006:
1996: Playstation 3,
2000:
Nintendo 64 Wii
Playstation 2
7000
1994:
1998: 2005:
3DO Real,
NeoGeo Xbox 360
Sega Saturn,
6000 1990: Pocket,
PlayStation
NeoGeo, Dreamcast
PC-FX 2002:
Game Gear,
XBox
SNES
5000
1988:
Genesis
4000 1999:
WonderSwan
1995:
Virtual Boy 2004:
3000 Nintendo DS,
PlayStation
1989:
Portable
Gameboy
2000
1987:
TurboGrafx-16
1000
0
1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: Famitsu by ENTERBRAIN, INC. (Japan) 3
Arcade Gaming Sales in Japan
250
200
n
e 150
Y
n
o
illiB
/
s
e
la 100
S
50
0
2004 2005 2006 2007 2008 2009 2010
Year
Source: JAMAA 4
Arcade Gaming in Japan
Demographics

• Over 19,000 amusement arcades in Japan
• 3.94 arcades per 100,000 people
• Arcade games played across all age groups
• 30% of arcade video game players over 60
Source: Amusement Industry Survey Report 2011, CAPCOM CO., LTD. (Japan) 5
Arcade Gaming in Japan
Top Genres:

• Board games
• Horse Racing
• Pachinko
• Trading card games
Source: Amusement Industry Survey Report 2011, CAPCOM CO., LTD. (Japan) 6
Arcade Gaming in Japan
Major Developers/Publishers:

• Namco Bandai
• Taito
• Sega
• Capcom
• Konami
Source: Amusement Industry Survey Report 2011, CAPCOM CO., LTD. (Japan) 7
Arcade Gaming in Japan
Market Drivers
67
Urbanization Growth In Japan
66.5
66
65.5
65
64.5
64
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Growth in urbanization has fuelled a boom in arcade video gaming.
Source: WORLD BANK 2011 (Japan) 8
Arcade Facilities in Japan
Market Trends and Overview
Units $Billions
700
600
500
400
300
200
100
0
2004 2005 2006 2007 2008 2009 2010
Source: Survey on the Amusement Industry, 2011, JAMMA (Japan Amusement Machinery Manufacturers Association) 9
Arcade Facilities in Japan
Market Trends and Overview
DOMESTIC ARCADE FACILITY MARKET
504.3
Billion
yen
12.0% Decrease from
FY2008 FY2009 FY2010 previous year
Shrank for the third straight year
Source: Survey on the Amusement Industry, 2011, JAMMA (Japan Amusement Machinery Manufacturers Association) 10