Innovation development for highly energy-efficient housing Opportunities and challenges related to the adoption of passive houses PROEFSCHRIFT ter verkrijging van de graad van doctor aan de Technische Universiteit Delft, op gezag van de Rector Magnificus prof. ir. K.Ch.A.M. Luyben, voorzitter van het College voor Promoties, in het openbaar te verdedigen op woensdag 20 maart 2013 om 15.00 uur door Erwin MLECNIK burgerlijk ingenieur-architect, Vrije Universiteit Brussel geboren te Genk, België Dit proefschrift is goedgekeurd door de promotoren: Prof. dr. ir. H.J. Visscher Prof. dr. ir. J.D.M. van Hal Samenstelling promotiecommissie: Rector Magnificus, voorzitter Prof. dr. ir. H.J. Visscher, Technische Universiteit Delft, promotor Prof. dr. ir. J.D.M. van Hal, Technische Universiteit Delft, promotor Prof. H. Wallbaum, Chalmers University of Technology, Gothenburg Prof. R. Hastings, Donau Universität, Krems an der Donau Prof. dr. ir. M. De Paepe, Universiteit Gent Prof. dr. ir. A.A.J.F. van den Dobbelsteen, Technische Universiteit Delft Prof. dr. ir. J.C. Brezet, Technische Universiteit Delft Prof. dr. ir. V.H. Gruis, Technische Universiteit Delft, reservelid Innovation development for highly energy-efficient housing Opportunities and challenges related to the adoption of passive houses Erwin Mlecnik The series Sustainable Urban Areas is published by IOS Press under the imprint Delft University Press IOS Press BV Nieuwe Hemweg 6b 1013 BG Amsterdam The Netherlands Fax +31 20 6870019 E-mail: [email protected] Sustainable Urban Areas is edited by OTB Research Institute for the Built Environment Delft University of Technology Jaffalaan 9 2628 BX Delft The Netherlands Phone +31 15 2783005 E-mail [email protected] http://www.otb.tudelft.nl Design: Cyril Strijdonk Ontwerpburo, Gaanderen Printed in the Netherlands by Haveka, Alblasserdam ISSN 1574-6410; 45 (print) ISBN 978-1-61499-235-6 (print) ISSN 1879-8330; 45 (online) ISBN 978-1-61499-236-3 (online) NUR 755 Legal notice The publisher is not responsible for the use which might be made of the following information. © Copyright 2013 by Erwin Mlecnik No part of this book may be reproduced in any form by print, photoprint, microfilm or any other means, without written permission from the copyrightholder. Contents Acknowledgements Foreword 1 Introduction ......................................................... 1 1.1 The passive house market: an innovation research opportunity .......................................................... 1 1.2 Drivers of high energy efficiency; opportunities for innovation ........................................................... 7 1.2.1 Combating climate change and reducing greenhouse gas emissions ........................................................ 7 1.2.2 Securing energy supply ............................................ 9 1.2.3 Combating the economic crisis .................................. 11 1.2.4 European policy development ................................... 12 1.2.5 The development of the policy framework in the Netherlands ......................................................... 14 1.2.6 The passive house potential in Belgium and the Netherlands ......................................................... 17 1.3 Problem definition ................................................. 20 1.4 Goal of the research ............................................... 22 1.5 Main research question and sub-questions ................... 23 1.6 Research method .................................................. 25 1.7 Theoretical framework ............................................ 28 1.7.1 General innovation framework .................................. 28 1.7.2 Key elements borrowed from Rogers’ innovation framework .......................................................... 29 1.8 General limitations of the research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 References .......................................................... 37 Introduction to Part A: Adoption by enterprises ............. 49 References .......................................................... 54 2 Innovations in passive house projects ........................ 57 Abstract ............................................................. 57 2.1 Introduction ........................................................ 57 2.2 Research framework ............................................... 59 2.2.1 Research goal ....................................................... 59 2.2.2 Research question and approach ................................ 59 2.2.3 Limitations of the research ....................................... 61 2.3 Theoretical framework ............................................ 61 2.4 Innovations in passive houses ................................... 63 2.4.1 Definitions and technology criteria ............................. 63 2.4.2 Adoption of innovations in demonstration projects ......... 65 2.5 Opportunities and barriers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 2.5.1 Supporting factors in the adoption of innovation ............ 73 2.5.2 Factors impeding the adoption of innovation ................. 74 2.5.3 Solutions identified ................................................ 76 2.6 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 Acknowledgements ................................................ 78 References .......................................................... 78 3 Opportunities for supplier-led systemic innovation in highly energy-efficient housing ................................ 83 Abstract ..............................................................83 3.1 Introduction ........................................................ 83 3.2 Research strategy .................................................. 84 3.3 Theoretical framework ............................................ 85 3.4 The innovation journey of a supplier in the context of highly energy-efficient housing ................................. 89 3.4.1 Initiating the innovation journey ................................ 89 3.4.2 From incremental to system innovation . . . . . . . . . . . . . . . . . . . . . . . 92 3.4.3 From autonomous idea to systemic coordination and cooperation ......................................................... 93 3.4.4 Further collaboration with the passive house network ...... 95 3.5 Discussion and reflection on theory ............................ 96 3.6 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Acknowledgements ............................................... 100 References ......................................................... 100 4 Collaboration opportunities in advanced housing renovation ........................................................ 107 Abstract ............................................................ 107 4.1 Introduction ....................................................... 107 4.2 Research approach ................................................ 108 4.3 Key concerns on the supply side ............................... 109 4.4 Research on web-based portals ................................. 112 4.5 Research on actor collaboration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 4.6 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 Acknowledgements ............................................... 118 References ......................................................... 118 5 Development of the passive house market: challenges and opportunities in the transition from innovators to early adopters .................................. 119 Abstract ............................................................ 119 5.1 Introduction ....................................................... 119 5.2 Research strategy ................................................. 120 5.3 Enterprises involved in the adoption of innovation ......... 122 5.3.1 Relevance of innovation phases ................................ 123 5.3.2 Relevance of size of enterprises ................................ 123 5.3.3 Collaboration between enterprises ............................. 124 5.4 Experiences from a passive house transition to early adoption ............................................................ 125 5.4.1 Enterprise network data showing transition from innovation to early adoption .................................... 125 5.4.2 Innovator versus early adopter enterprises .................. 128 5.4.3 Reflection on theory regarding company size and innovation ......................................................... 131 5.4.4 Opportunities for and barriers to collaboration on the road to early adoption ............................................ 133 5.5 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 References ......................................................... 136 Introduction to Part B: User experiences .................... 141 References ......................................................... 144 6 End-user experiences in nearly zero-energy houses ..... 147 Abstract ............................................................ 147 6.1 Introduction ....................................................... 147 6.2 Research strategy ................................................. 148 6.3 End-user experience research in Germany, Austria and Switzerland ........................................................ 149 6.3.1 The literature on nearly zero-energy housing ................ 149 6.3.2 The concept of nearly zero energy as a reason for choosing a house .................................................. 151 6.3.3 General satisfaction according to end users .................. 151 6.3.4 Satisfaction with indoor climate systems .................... 152 6.3.5 The influence of control parameters on satisfaction levels ................................................................ 153 6.3.6 The influence of information and communication on satisfaction levels ................................................. 154 6.3.7 Influence of the time factor on satisfaction levels .......... 154 6.3.8 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155 6.4 End-user experience research in the Netherlands ........... 156 6.4.1 Advancing end-user experience research ..................... 156 6.4.2 Motives for choosing a house ................................... 157 6.4.3 General satisfaction according to end users .................. 158 6.4.4 Satisfaction with indoor climate ............................... 158 6.4.5 Satisfaction with ventilation systems . . . . . . . . . . . . . . . . . . . . . . . . . 159 6.4.6 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161 6.5 Discussion and recommendations ............................. 162 References ......................................................... 163 7 Improving passive house certification: recommendations based on end-user experiences ....... 171 Abstract ............................................................ 171 7.1 Introduction ....................................................... 171 7.2 Research framework .............................................. 173 7.2.1 Goal of the research .............................................. 173 7.2.2 Structure of the research ........................................ 173 7.3 Passive house certification in Flanders ........................ 173 7.4 Post-occupancy evaluation research on passive houses .... 175 7.4.1 Detected critical issues related to comfort concerns ........ 175 7.4.2 Research approach in Flanders ................................. 176 7.5 Research results ................................................... 177 7.5.1 Results of the questionnaire: detecting important end-user concerns ................................................ 177 7.5.2 Results from the site visits in two cases (interviews and measurements) .................................................... 181 7.6 Opportunities for improving end-user satisfaction via passive house certification .................................. 183 7.6.1 Using POE questionnaires to detect and address low appreciation ....................................................... 183 7.6.2 Integrate additional passive house certification requirements ...................................................... 183 7.7 Conclusion and recommendations ............................ 185 Acknowledgements ............................................... 186 Addendum: Key questions for detecting building service related comfort/quality concerns in passive houses ........ 187 References ......................................................... 190 8 Adoption of highly energy-efficient renovation concepts .......................................................... 195 Abstract............................................................ 195 8.1 Introduction ...................................................... 195 8.1.1 Highly energy-efficient renovation ........................... 195 8.1.2 Innovation adoption ............................................ 196 8.2 Research definition .............................................. 197 8.3 Detailed case study .............................................. 200 8.4 Analysis ........................................................... 201 8.4.1 Detected drivers ................................................. 201 8.4.2 Detected barriers ................................................ 203 8.5 Discussion ........................................................ 204 8.6 Conclusion ........................................................ 206 Acknowledgements ............................................. 207 References ........................................................ 208 Introduction to Part C: Policy to stimulate adoption ................................... 211 References ........................................................ 214 9 Policy definition of nearly zero-energy housing in Belgium and the Netherlands ................................ 217 Abstract ........................................................... 217 9.1 Introduction ...................................................... 217 9.2 Outline of research .............................................. 219 9.2.1 Research goal and research question ......................... 219 9.2.2 Research methodology .......................................... 220 9.2.3 Limitations of the research .................................... 221 9.3 Adoption of definitions for highly energy-efficient housing in Belgium and the Netherlands ................... 222 9.3.1 General terms used .............................................. 222 9.3.2 Relevant definitions in research ............................... 223 9.3.3 Definitions from demonstration projects .................... 225 9.3.4 Definitions introduced for market creation ................. 225 9.3.5 Legal definitions ................................................. 227 9.3.6 Discussion: the policy challenge of introducing ‘nearly zero energy’ in Belgium and the Netherlands ..... 228 9.4 Experiences in other countries ................................ 231 9.4.1 Zero-carbon in the UK .......................................... 231 9.4.2 ‘Zero-energy’ definitions ....................................... 232 9.4.3 Discussion: relevance for Belgium and the Netherlands ....................................................... 233 9.5 Definitions with favourable innovation characteristics ... 235 9.5.1 Relating definitions to innovation diffusion ................ 235 9.5.2 Opportunities and barriers in the Netherlands ............. 236 9.5.3 Opportunities and barriers in Belgium ....................... 237 9.6 Discussion ........................................................ 239 9.6 Conclusion ........................................................ 240 Acknowledgements ............................................... 240 References .........................................................241 10 Barriers and opportunities related to labels for highly energy-efficient houses ........................................ 251 Abstract ............................................................ 251
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