Studying Online: Student Motivations and Experiences in ALA-Accredited LIS Programs Fatih Oguz Department of Library and Information Studies, The University of North Carolina at Greensboro. Email: [email protected] Clara M. Chu Mortenson Center for International Library Programs, University of Illinois at Urbana-Champaign. Email: [email protected] Anthony S. Chow Department of Library and Information Studies, The University of North Carolina at Greensboro. Email: [email protected] This paper presents a large scale study of online MLIS students (n = 910), who complet- ed at least one online course and were enrolled in 36 of the 58 ALA-accredited MLIS programs in Canada and the United States. The results indicate that the typical student is female, White, lives in an urban setting, and is in her mid-30s. Online students were found to be quite diverse, with statistically significant differences in their preferences and satisfaction across five demographic variables: age (generational cohort), employ- ment status, urban status, commute distance, and program modality. Three motiva- tions emerged: accommodation, predisposition, and selectivity, which influenced the respondents to choose online learning. The prevalent issues online MLIS students expe- rienced were a sense of isolation from peers and instructors, and a lack of professional development and networking opportunities with peers. The findings have implications for enhancing MLIS online education including marketing, course offerings, and student support services. Introduction In the United States online education has grown at a much greater pace than has While online education has grown at overall college enrollment. In fall 2008, a fast pace in the United States, this over 600,000 graduate students took at trend is also evident across the globe at least one online course, which constitutes institutions of higher education (“8 coun- about 14% of all students who took at tries”, 2012). Due to the evolution of open least one online course in postsecondary education through the offering of massive degree-granting institutions in the United open online courses (MOOCs), anyone States (Allen & Seaman, 2010). Likewise, around the globe with an internet con- the American Library Association (ALA)- nection is able to freely access MOOCs accredited master’s programs are seeing (Yuan & Powell, 2013). This phenomenon continuing changes in their enrollment as in global distance learning (Hanover Re- more students choose to take a hybrid of search, 2011) is showing that e-learning traditional face-to-face and online cours- is the fastest growing market in education es or an entirely online degree. In library which by 2017 is expected to increase by and information science (LIS) programs, 23% (IBIS Capital, 2013). online course offerings have also been J. of Education for Library and Information Science, Vol. 56, No. 3—(Summer) July 2015 ISSN: 0748-5786 © 2015 Association for Library and Information Science Education 213 doi:10.12783/issn.2328-2967/56/3/4 214 JOURNAL OF EDUCATION FOR LIBRARY AND INFORMATION SCIENCE steadily increasing as about 76% of all dis- education also appeal to students. It is well tance LIS courses (n = 2,039)1 during the established that these benefits afforded by 2009–2010 academic year were delivered online education are crucial for students online (Wallace & Naidoo, 2010b).2 when making a decision to enroll in online Convenience, flexibility, and afford- courses (Dutton, Dutton, & Perry, 2002; ability are potential factors that allow Pastore & Carr-Chellman, 2009). External students to consider and choose online factors including feedback from peers or education to pursue a master’s degree in instructors, and unavailability of classes in library and information science (MLIS). face-to-face format may also be motivat- In the context of this study, the acronym ing factors for students (Pastore & Carr- MLIS refers to the various graduate de- Chellman, 2009; Scott, 2011). gree names in the library and information Information and communication tech- field. In order for MLIS programs to effec- nologies have extended the reach of LIS tively meet the needs of their online stu- education, which has included blended, dents, it is important to understand these TV, Telenet, video conferencing, and on- students and their experiences. This study line delivery (Barron, 1996). Despite the explored a number of issues to better un- growing body of research addressing dis- derstand online MLIS students. Who is tance education in LIS programs, larger a typical online MLIS student? Are they studies are needed to understand fac- older? Employed? Why did they choose tors that motivate students to take online to pursue their education online? What are classes and challenges that they encounter the factors that influence their satisfaction when taking online classes. with an online education? Are there differ- An online course can be defined as a ences based on demographic factors? Web-based instructional method in which at least 80% of the instruction occurs via Literature Review the Internet (Allen & Seaman, 2007). LIS programs in the United States have been The primary rationale for program de- offering online classes since the 1990s livery of online courses in LIS include in- (Small & Paling, 2002). Online classes creasing access to professional qualifica- offered by a majority of ALA-accredited tions, removing geographical barriers, and LIS programs have little to no face-to-face offering independent and more diverse instruction (Bird, Chu, & Oguz, 2011). life-style oriented courses and learning The earliest statistics issued by the Asso- opportunities (Islam, Kunifuji, Hayama, ciation for Library and Information Sci- & Miura, 2011). Students’ motivations for ence Education (ALISE) on online offer- taking online classes vary. For some, work ings in LIS programs are available from or family commitments, scheduling con- the 2000–2001 academic year in which flicts, or physical distance from the cam- about 14% (n = 994) of course offerings pus may be a determining factor. Positive were online, while over ten years later prior experiences with online education, (2011–2012 academic year) almost 60% ability to study at their own pace, broad- of the courses were delivered online as er selection of courses in online format, shown in Figure 1. quality of the program, potential savings Research has found that online courses of time and money on travel, and cost of are not only for the non-traditional student who often has work or family responsibili- ties that limit the student’s ability to attend 1The ALISE statistical report compiles data for distance courses, in which different delivery methods are reported, including online. classes in traditional face-to-face format, 2Information needed to update this data was missing from the most but also for the residential student (Pas- recently available ALISE statistical report. Data for “number of courses” which should appear in Table III-30a Method of Course tore & Carr-Chellman, 2009). The non- Delivery (this title appeared in the Table of Contents) of the ALISE traditional student is someone who is not Statistical Report 2012 was not included. Studying Online: Student Motivations and Experiences in ALA-Accredited LIS Programs 215 Figure 1. Course Delivery Modality in LIS (Academic Year 2000–2011). Data for Course Delivery Modalities from Daniel and Saye (2002, 2003, 2005), Saye (2008), Saye and Wallace (2009), Wal- lace and Naidoo (2010a, 2010b), and Wallace (2012). a full-time student, straight out of high Although residential students are in- school, while the residential student is a creasingly enrolling in online courses, student who generally takes their courses Wyatt (2005) and Dutton et al., (2002) on campus. found that geographical proximity is a It has also found that one of the most very important motivation, especially for important motivations for students to en- those who need to commute to campus. In roll in an online course is convenience. Re- some cases, students may be motivated by search has shown a number of attributes their curiosity of the online course format of convenience, which include not need or the technology-intensive aspect of this needing to relocate and ease of access to modality (Dyrbye, Cumyn, Day, & Heflin, content at any time (see Table 1). 2009; Wilde & Epperson, 2006). Table 1. Attributes of Convenience and Flexibility in Online Education Research. Attribute Study 1. Ability to complete the course requirements in 1. Mellon & Kester, 2004; Pastore & Carr-Chell- a setting of the student’s choice. man, 2009. 2. Not needing to relocate. 2. Mellon & Kester, 2004; Wilde & Epperson, 2006; Wyatt, 2005. 3. Ability to keep current employment. 3. Pastore & Carr-Chellman, 2009; Small & Pal- ing, 2002; Wilde & Epperson, 2006. 4. Ease of access to course content at any time. 4. Dutton et al., 2002; Mellon & Kester, 2004; Pastore & Carr-Chellman, 2009; Small & Pal- ing, 2002. 5. Set own schedule and not needing to travel to 5. Dutton et al., 2002; Dyrbye, Cumyn, Day, campus for instructional purposes. & Heflin, 2009; Fredericksen, Swan, Pelz, Pickett, & Shea, 1999; Mellon & Kester, 2004; Pastore & Carr-Chellman, 2009; Small & Pal- ing, 2002; Wyatt, 2005. 6. Flexibility afforded by temporal and physical 6. Pastore & Carr-Chellman, 2009; Wyatt, 2005. separation. 216 JOURNAL OF EDUCATION FOR LIBRARY AND INFORMATION SCIENCE It has been shown that there are no sig- education experience (Kazmer, Gibson, & nificant differences between online and Shannon, 2013). traditional course delivery modalities in The present study focused on gradu- terms of student achievement (Dutton ate students’ experiences with online et al., 2002; Means, Toyama, Murphy, education while completing their MLIS Bakia, & Jones, 2009) and students’ per- degree in an ALA-accredited institution. ception of academic rigor (Mortagy & Although some LIS programs do not of- Boghikian-Whitby, 2010; Pastore & Carr- fer online courses, students from such Chellman, 2009). Differences, however, programs were invited to participate in the between these modalities in other aspects study as they may have taken online LIS such as satisfaction, learning, and inter- courses at another program for credit. The action with their peers have been found. following research questions guided the Tucker (2001) and Dutton et al. (2002) study: found that older students were more likely to prefer distance education because of RQ1: What are the demographic charac- reasons including family and work com- teristics of students pursuing an online mitments. Fredericksen, Swan, Pelz, Pick- MLIS education? ett, and Shea (1999) reported that older RQ2: What factors influence students to students (36–45 age group) were more sat- select online MLIS coursework? isfied with online courses and learned the RQ3: What factors are associated with most online than younger students (16–25 student satisfaction and an online MLIS age group). Students tend to perceive face- degree? to-face classes as more engaging in terms RQ4: What issues concern online MLIS of learning and interaction regardless of students? their course attendance mode (distance, face-to-face) (Hagel & Shaw, 2006). Sher Method (2009) found that student-to-student and student-to-instructor interactions were The study used an online questionnaire significantly associated with student learn- (see Appendix A) to gather data from stu- ing and satisfaction. These interactions dents enrolled in all ALA-accredited LIS can be related to- and may be impeded programs, which are located in the United by- the student’s sense of isolation from States, Puerto Rico, and Canada. At the peers, instructor, and school; lack of tech- time of the research there were 58 LIS nical and academic support; and limited programs accredited by the ALA (“Al- opportunities for social interaction and phabetical List of Institutions”, 2013). professional development (Croft, Dalton, Because of the lack of a suitable sampling & Grant, 2010; Hara & Kling, 1999; Ka- frame, a non-probability sampling method zmer, 2007; Muilenburg & Berge, 2005). was employed. The questionnaire was ad- Students’ experiences with online classes ministered by email in spring of 2012 with are also informed by their motivations the assistance of the administration of the as older students have certain constraints LIS programs and their student associa- including family and work commitments tions. Thirty-six programs from Canada (Fredericksen et al., 1999; Tucker, 2001); and the United States were represented such barriers, however, tend to be rated by the 1,038 students who participated lower by older and male students (Mui- in the study. Respondents who had taken lenburg & Berge, 2005). The students’ age and completed at least one online course may in part explain younger students’ dis- constituted the sample (n = 910) that was satisfaction with online education as age used for analysis and the reporting of the may serve as an indicator for temporal results. Although a non-probability sam- proximity to more traditional face-to-face pling strategy was employed to collect Studying Online: Student Motivations and Experiences in ALA-Accredited LIS Programs 217 the data, no statistically significant differ- Census tracts. Responses from students ence was detected between demographic (n = 44) attending MLIS programs in characteristics of respondents in terms of Canada (n = 4) were not assigned an urban age, gender, and ethnicity with that of cur- status code, therefore excluded in certain rent MLIS students, reported in the 2012 analyses where urban status code was used. ALISE Statistical Report (Wallace, 2012), Since the data in question did not show suggesting the study’s participants reflect- normalcy, non-parametric tests (Pearson ed a representative sample. Chi-Square, Kruskal Wallis, and Mann- Whitney U) were applied to determine Data Instrument and Analysis significance of relationships among both scalar and categorical variables. The An 18-item questionnaire was devel- Cronbach’s alpha (α) statistic was used to oped based on characteristics related to measure internal consistency reliability of students’ experiences in online courses. statements used for students’ motivations The questionnaire consisted of two major for taking online courses, and their experi- sections: demographic information, and ences and satisfaction with online cours- experiences with online classes and pro- es. The results were summarized using grams. The statements used to determine exploratory factor analysis, a statistical students’ motivations to enroll in an on- method for identifying groups of variables line class (RQ2) were adapted in part from (Field, 2009). Dutton et al. (2002), Scott (2011), and Wilde and Epperson (2006). The state- Results ments used to assess student satisfaction with programmatic services and their The results of the study allow us to experiences while taking online classes answer each of the study’s four major were developed from a review of the re- research questions. The data suggest a search conducted by Dutton et al. (2002), number of trends in demography, student Fredericksen et al., (1999), and Kazmer considerations when choosing an entirely (2007). online program, satisfaction of such stu- Residential zip code information was dents with online education, and student collected in order to calculate commute experiences while taking online classes. distance of each participant from a pro- gram’s main campus. The Google Maps What are the demographic application program interface (API) was characteristics of students pursuing used to calculate commute distance based an online MLIS education? on student-supplied zip code. Commute distance was calculated from the popula- Although a non-probability sampling tion centroid of the origin residential zip method was used to disseminate the sur- code area (student’s zip code) to the popu- vey, no statistically significant differ- lation centroid of the destination zip code ences were detected for age, gender, and area (main campus zip code). Analysis of race between data used in this study and commute distance results revealed no out- student data reported in the most recent liers in the sample (n = 910). Student resi- ALISE Statistical Report (Wallace, 2012). dential zip codes were mapped to Rural The majority of survey participants were Urban Commuting Area codes (“Rural Ur- female (84.5%), White (87.5%), and lived ban Commuting,” n.d.) to determine their in urban areas (91.1%) (see Table 2). Al- rural/urban resident status while attend- most half of the students (49%) attending a ing school. RUCA codes use measures of partially or entirely online MLIS program population density, urbanization, and daily were of Generation X, with the mean age commuting to classify the United States being 34.3 (see Table 2). 218 JOURNAL OF EDUCATION FOR LIBRARY AND INFORMATION SCIENCE The majority of respondents who were and partially online students (U = 82567, taking online courses were employed p < 0.001). Students who were attending (83%), were attending a partially online entirely online programs were significant- program (55.1%), or resided (56.3%) ly older (x = 36, SD = 10) than those (x = within 50 miles commute distance from 33, SD = 9.5) who attended a partially on- the main campus. line program (p < 0.001). In terms of gen- A statistically significant difference was erational cohort differences, a large major- detected in terms of age between entirely ity of younger Generation Y students were Table 2. Respondent Demographic Information. Frequency Percentage Generational Cohort /Age* (n = 909, x = 34.3, SD = 9.8) Gen Y (under 29) 345 38 Gen X (29–47) 445 49 Baby Boomers (over 47) 119 13 Gender (n = 907) Male 135 14.9 Female 766 84.5 Other 6 0.6 Race / Ethnicity (n = 896) White (Non-Hispanic) 784 87.5 Black or African American 30 3.3 Hispanic or Latino 26 2.9 Multiracial 26 2.9 Asian, Asian-American, or Pacific Islander 23 2.6 American Indian or Native Alaskan 7 0.8 Employment Status (n = 903) Full-Time 388 43 Part-Time 365 40.4 Unemployed 150 16.6 Metro Status** (n = 832) Urban 758 91.1 Large Rural 41 4.9 Small Rural 24 2.9 Isolated 9 1.1 Program Modality (n = 910) Entirely Online 409 44.9 Partially Online 501 55.1 Commute Distance* (n = 886, x = 270, SD = 592) 0–50 miles 499 56.3 51–100 miles 85 9.6 101–200 miles 98 11.1 201–400 miles 68 7.7 > 400 miles 136 15.3 *The data were originally collected or calculated as continuous data. **Respondents from MLIS Programs in Canada were not included. Studying Online: Student Motivations and Experiences in ALA-Accredited LIS Programs 219 Figure 2. Participation in Online Education by Generational Cohort (n = 909, p < 0.001). attending partially online programs as op- White and Non-White3 because of small posed to their older peers who attended an sample sizes in categories other than White entirely online program (p < 0.001). for statistical analysis purposes. Race/eth- The average commute distance of the nicity, however, did not have a statistically respondents was 270 miles, however, en- significant association with generational tirely online students lived significantly cohort, employment status, urban status, (p < 0.001) farther from main campus with commute distance, and program modality. an average distance of 463 miles (SD = 748) than those who were in partially on- What factors influence students to select line programs (x = 118 miles, SD = 364). online MLIS coursework? Gen Y students tended to reside closer to campus (x = 165 miles) than Gen X (x = Student motivation for taking online 327 miles) and Baby Boomers (x = 367 coursework varied. Students enrolled in miles). A majority of students who had partially online programs have access to full-time employment were attending an traditional and blended courses. In some entirely online program while a majority cases, certain courses in such MLIS of students who had part-time employ- programs may be offered online-only, ment were attending a partially online pro- which in turn, limits the students’ ability gram (p < 0.01). to choose an alternative delivery mode. In addition, a large portion of students Eleven statements were used to assess who were unemployed at the time of data student motivation including availability, collection were attending an entirely on- broader selection of courses online, past line program. Although a large majority of experience, personal circumstances (e.g., respondents lived in urban areas, almost health), and conflict with work schedule. all of the partially online students (96.7%) The Cronbach’s alpha statistic was esti- resided in an urban setting compared to mated as 0.69 indicating an acceptable 84.5% of entirely online students who re- level of internal consistency. sided in urban areas (p < 0.001). Thirty- The results of exploratory factor analy- two (32) LIS programs from the United sis identified three factors with an eigen- States that were represented in this study were located in urban areas as per RUCA 3The use of the term Non-White is not to privilege identity based codes. on a White majority but to try to use a referent that encapsulates the notion of ethno-racial minority, minority, people of color, etc. Race/ethnicity data were reclassified as on which it is also difficult to reach a consensus. 220 JOURNAL OF EDUCATION FOR LIBRARY AND INFORMATION SCIENCE value higher than one. These three factors Table 3. Motivations for Taking explained 54.01% of the total variance Online Courses by Generational in the students’ choosing to take online Cohort (n = 494). coursework. In this analysis, the KMO measure was 0.808, suggesting enough of Generational Mean a satisfactory factor analysis to proceed, Cohort n Rank and the Bartlett’s test of sphericity being Gen Y 222 205.64 statistically significant (p < 0.001). These Accommodation* Gen X 221 273.38 results suggest that factor analysis was an Baby Boomers 51 317.61 appropriate technique for summarizing the Gen Y 222 258.94 data. Principal component factor analysis of student motivation (n = 489, α = 0.69) Predisposition Gen X 221 236.50 revealed three factors: accommodation, Baby Boomers 51 245.37 predisposition, and selectivity. Gen Y 222 236.70 Accommodation refers to convenience Selectivity Gen X 221 258.85 and flexibility offered by online classes Baby Boomers 51 245.33 to allow the student to take classes or to *p < 0.001. create a schedule that fits the student’s lifestyle and other priorities. This includes er; therefore pairwise comparisons were the flexibility to enroll in an online course needed. Pairwise comparisons of genera- when the student’s ability to enroll in tra- tional cohort groups by accommodation ditional courses was limited by certain re- indicated that the differences were signifi- sponsibilities or concerns. Accommodation cant between each pair of generational co- explained 24.1% of the variance in the stu- hort. Accommodation as a motivation was dents’ choosing to take online coursework. statistically more important for older stu- Predisposition refers to the student’s posi- dents than their younger peers (p < 0.001). tive perception of online classes, reached Statistically significant associations on their own or from recommendations. were also detected between students’ Predisposition represents a more inten- employment status and motivations of tional motivation to enroll in an online accommodation (p < 0.001) and predis- course when there were no limiting issues position (p < 0.05) as shown in Table 4. for the student and explained 17.6% of the Pairwise comparisons of employment variance. Selectivity describes a student’s statuses by these two motivations were choice/motivation to take online classes conducted to investigate which pairs of due to the limitation of the only available employment status categories differed format for classes, or in contrast a broader significantly. There was no significant dif- selection of classes available online. This ference in terms of importance of accom- factor explained 12.3% of the variance. modation between students who had part- To assess whether these motivations time employment and were unemployed. were related to demographic variables Accommodation, however, was signifi- used in this study, the Kruskal-Wallis test cantly more important for those who had was conducted. None of the motivations full-time employment than for those who were found to be significantly associated have either part-time employment or were with race/ethnicity. Accommodation was, unemployed. There was no significant dif- however, found to have a statistically ference in terms of predisposition between significant association with generational students who had full-time and part-time cohort as shown in Table 3. The Kruskal- employment. Moreover, predisposition Wallis test is an omnibus test statistic and was significantly less important for those does not indicate which specific groups who were unemployed than for those who are significantly different than each oth- had full- or part-time employment. Studying Online: Student Motivations and Experiences in ALA-Accredited LIS Programs 221 A statistically significant association Participants were asked to respond to was found between students’ metro sta- eight statements about availability of cer- tus and accommodation as motivation tain services at the institution or program (p < 0.05). Pairwise comparisons suggest- levels including academic advising, men- ed that accommodation was significantly toring, and placement services to assess en- more important for students who were re- tirely online MLIS students’ satisfaction. siding in large rural areas than those from Overall, students were satisfied with all urban areas. There was also a statistically services with the highest satisfaction being significant association between commut- with virtual practica, online lectures, and ing distance (as groups) and accommoda- professional development opportunities tion as a motivation (p < 0.01). Pairwise as shown in figure below. The results of comparisons indicated that accommoda- exploratory factor analysis identified one tion was significantly less important for factor with an eigenvalue higher than 1. those who resided within 50-mile radius of The total variance explained was 53.37% campus and those who lived farther from (KMO = 0.862, p < 0.001, α = 0.87, n = 50 miles. 237). The estimated factor score of the new variable was used to capture students’ What factors are associated with student satisfaction with availability of certain satisfaction and an online MLIS degree? services at the institution or program lev- els. A new binary variable was created by About half of the participants reported assigning 0 to students with negative fac- studying in an entirely online program (n = tor scores (dissatisfied), and 1 to students 409 or 44.9%). Of these, 396 reported that with positive factor scores (satisfied) in they chose an entirely online program be- order to investigate students’ satisfaction cause of not needing to relocate (90%), the in terms of demographic variables. There quality of education (89.1%), the ability were no statistically significant differences to keep current employment (81.6%), the in terms of satisfaction between White and cost of education (77.5%), and the lack of Non-White students. Although a larger access to a close-by, on-site (face-to-face) percentage of older students (Gen X and MLIS program (53.8%). Baby Boomers) appeared to be more satis- fied than their younger peers (Gen Y) in entirely online MLIS programs, entirely online MLIS students’ satisfaction with Table 4. Motivations for Taking the availability of certain services in the Online Courses by Employment program was not associated with demo- Status (n = 486). graphic variables including employment Employment Mean status, metro status (e.g., urban, rural), and Status n Rank commute distance. Full Time 185 305.48 What issues concern online MLIS Accommodation* Part Time 233 202.03 students? Unemployed 68 216.96 Full Time 185 255.95 The most prevalent concerns reported Predisposition** Part Time 233 244.28 by online MLIS students are: (1) a sense Unemployed 68 206.95 of isolation from peers, (2) a sense of Full Time 185 238.26 isolation from instructors, (3) lack of Selectivity Part Time 233 242.35 professional development opportunities, Unemployed 68 261.70 and (4) lack of networking opportunities with peers. Students felt well-supported in *p < 0.001. terms of technical and academic support. **p < 0.05. 222 JOURNAL OF EDUCATION FOR LIBRARY AND INFORMATION SCIENCE Figure 3. Online Student Satisfaction (n = 447). The results of exploratory factor analy- (U = 89784.5, p < 0.05). In terms of gen- sis identified one factor with an eigenvalue erational cohort differences, younger Gen higher than 1, and the total variance ex- Y students had more negative perceptions plained was 58.35% (KMO = 0.827, p < of experience with online education com- 0.001, α = 0.87, n = 891). The estimated pared to their older peers who had more factor score of the new variable was used positive experience with online education to capture students’ experience with on- (p < 0.05). Those who had full-time em- line education. A new binary variable was ployment had also more positive experi- created by assigning 0 to students with ence compared to those who had part-time negative factor scores (negative experi- employment and the difference was statis- ence), and 1 to students with positive fac- tically significant (p < 0.01) as shown in tor scores (positive experience) for further Table 5. analyses. As noted earlier, a large majority of stu- Race/ethnicity was not found to be sig- dents lived in urban areas. However, those nificantly associated with students’ experi- who lived in non-urban areas were found ences with online education. A statistically to have a more positive experience (p < significant difference, however, was found 0.05) with online education. Similarly, between age and students’ experience those who lived farther from campus had Table 5. Experience with Online Education by Employment Status (n = 885, p < 0.01). Employment Status Full-Time Part-Time Unemployed Total Positive Experience 47.6% (219) 35.0% (161) 17.4% (80) 100.0% (460) Negative Experience 37.9% (161) 46.4% (197) 15.8% (67) 100.0% (425)