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ERIC ED335005: Adult Attitudes toward Alternative Delivery Systems and Industrial Training Outcomes. PDF

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DOCUMENT RESUME ED 335 005 IR 013 172 Richey, Rita C. AUTHOR Adult Attitudes toward Alternative Delivery Systems TITLE and Industrial Training Outcomes. PUB DATE 91 56p.; In: Proceedings of Selected Research NOTE Presentat:Lons at the Annual Convention of the Association for Educational Communications and Technology; see IR 015 132. Reports - Research/Technical (143) -- PUB TYPE Speeches/Conference Papers (150) MF01/PC03 Plus Postage. EDRS PRICE *Adult Learning; Attitude Measures; *Attitudes; DESCRIPTORS Comparative Analysis; Delivery Systems; Discuss:i.on; *Educational Technology; Hypothesis Testing; *Industrial Training; Instructional Design; Instructional Effectiveness; *Interactive Video; Intermode Differences; Media Research; Models; Postsecondary Education; Predictor Variables; Pretests Posttests; Safety; Surveys; *Videotape Recordings ABSTRACT Part of a larger project designed to produce a causal model of variables that impinge upon training interventions and influence adult learning, this research is concerned with learner attitudes toward the way empioyee training is delivered and the roles these convictions play in learning. Two research models served as a guide for comprehensive data collection in four studies of major plant safety training programs. The first three studies were concerned with energy control and power lockout (ECPL), safety training for operators of powered material handing vehicles (PMHV), and plant pedestrian safety. Instruction was delivered via group-oriented leLcures and discussion with supporting videotapes in all three programs. The fourth study related to the same ECPL content as the first study, but the training format had been converted to interactive videodisc instruction. The studies employed a pre-/posttest survey design with the posttests administered 30-90 days after training. Two trainee populations for each study, hourly and salaried personnel, came from randomly selected classes in five to seven plants. Results of the studies showed that the subjects consistently preferred instructor-delivered delivery, and that self-directed learning methodologies were generally the least desirable for all groups. It was also found that adult attitudes toward training and the ways in which training programs are conducted do influence the fundamental success or failure of these programs both in the amount learned and in the generalized transfer of training principles to the workplace. A model of those factors which contribute to these training outcomes has been constructed and described. Two appendices provide additional information on the measurement of variables and path diagrams supporting a general model of delivery system preference effects. (14 references) (BBM) U.S. DEF. .STMENT Of EDUCATION 0e40 of Educations! Research and improvement EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) 0 T1115 document has been reproduced as reteli,ed from the person or organisation originating it 0 Mincr cnanges have been made to improve reproduction quality Points of vie* o. opinions stated in this docu- ment do no! neCeSSerily represent official OERI position or policy C.) Adult Attitudes toward Alternative Delivery Systems and Industrial Trailing Outcomes Author: Rita C. Richey in "PERMISSION TO REPRODUCE THIS 0 MATERIAL HAS BEEN GRANTED kW Michael R. Simonson BEST COPY AVA:LADLE TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC)." 2 small group discussions, role playing and FOUNDATIONS OF THE simulations; individual-directed ap- RESEARCH proaches would include computer-assisted instruction or programmed instruction. Overview These are contrasted to "instructor- This research is concerned with leanier directed" methods, lecture being the most attitudes toward the way employee training common example. is delivered and of the roles these convic- These observations are interesting in tions play in learning. It relates to media, but light of the common approaches to instruc- is not primarily concerned with media ef- tional delivery in corporate training. Train- fects on the learning process, nor with the ing magazines 1989 industry-wide survey relative effectiveness of the alternative showed that videotapes (used by 89.3% of delivery systems. Rather, this research responding cornpanies) and lectures (used places primary emphasis on the learner by 87.9%) were by far that most common learner profile charactet 'sties, and a range vehicle for delivering instruction in the cor- of learner attitudesand Ile effects of these porate training milieu. These are instructor- factors on training outcomes. While the directed delivery systems. Group-directed general concepts studied here are pertinent methodologies were commonly used, but to to designing instruction for learners of all a lesser extent: 58.1% used role playing; ages and for many instructional settings, 43.9% used games and simulations i.1 their this research was directed specifically training. In addition to these group oriented towards adults participating in industrial delivery systems, a smaller percentage used health and safety training. It is part of a individualized techniques: 44.1% of the or- larger project designed to produce a causal ganizations with more than 100 employees model of variables which impinge upon engaged in computer-based training; 32.4% training interventions, and as such influence used non-compiterized self-study adult learning. programs; 11.4% used interactive video for training ("Industry Report", 1989). The Adult Learner and Instructional Whether adult learners actually prefer Delivery Methodology those methodologies which rely on self- direction has not been empirically proven; A traditional part of the "adult education nor is there confirmation of the assumption philosophy" has been an emphasis on self- that self-direction is beneficial to the learn- directed learning. Brookfield (1986) notes ing process (Caffarella and O'Donnell, that "the development of self-directed 1987). In fact, the entire area of the in- learning capacities is perhaps the most fre- fluence of delivery system preferences on quently articulated aim of educators and learning outcomes seems to be largely un- trainers of adults (p. 40)." He continues to explored for adult learners. That is the focus explain that "this self-directedness is usual- of this research. ly defined in terms of externally observable learning activities". Knowles (1980) takes Research Framework an even stronger position when he claims that the essence of adulthood is to move The general model upon which this study toward being self-directed. is based is shown in Figure 1. The model, basically an input-process-output model, Typically, this orientation towards self- shows multiple training outcomes and input directed learning is achieved through either from learners, environment, and delivery "group-directed" or "individual-directed" characteristics. In addition, it is a model delivery techniques. Examples of group- directed methodology include the use of which suggests causal relationships. 1 AN& Figure 1 Model of Industrial Training Research PROCESS OUTPUT Adult Learner Delivery Entry Knowledge Gains Characteristics Characteristics Training Attitude Changes Organizational Changes in Climate On-The-Job Behavior Characteristics 4 The model is reminiscent of other in- acteristics and the learner's perceptions of the organizational climate. These learner structional effectiveness models. However, attitudes, then in turn, become predictors of it is not a process-product model which has the learner's attitude toward the training been used to guide a good deal of the teach- delivery system which directly affects train- ing effectiveness research. Rather than at- tributing learner outcomes primarily to ing outcomes. teacher performance as do many process- PROCEDURES product paradigms, this model provides for the possibility of multiple clusters of out- come predictors. Training Framework This model also differs from the typical The two resnrch modeis served as a instructional design procedural model guide for comprehensive data collection in which relies on a systematic orientation. four studies of major plant safety training This model is consistent with a more sys- programs jointly sponsored by an automo- ti ve union and a major automobile temic orientation, an approach which em- phasizes the role in the learning process of manufacturer. The first study involved a a unified whole rather than identifying and program related to energy control and analyzing separate components as is stand- power lockout (ECPL) in the plant. The ard in the systems approach. The creation of topic emerged as a result of previous re- the "whole" with respect to instructional search and an examination of company ac- design and learning requires that one ad- cident records. Locking out involves shut- dress a wider spectnim of variables than has ting down the assembly line while complet- typically been considered in the design of ing diagnosis and/or repair tasks. Failure to instructional programs and materials. Thus, lock out has resulted in serious injury and this model is directed toward factors other death. The locking out process, however, is than those which concern the instruction's expensive since it completely stops produc- I have previously internal structure. tion. The training program on this topic was reported on the role of organizational professionally designed and consisted of climate factors in determining industrial seven two hour sessions spanning two work training outcomes (Richey, 1990), and this weeks. Over 50,000 employees (hourly and study extends the investigation of this sys- salaried) participated. In addition, there was temic model into an exploration of the role a one hour leadership commitment session of learner perceptions of the delivery sys- for local plant and union management. The training was group-oriented lecture and dis- tem. cussion with supporting videotapes. There The specific hypotheses relating to the were pairs of trainers (one hourly and one effects of learner attitudes towards alterna- supervisory employee), all of whom had tive delivery systems are presented in the participated in a special ECPL Train-the- second model shown in Figure 2. (The vari- Trainers program. They were not profes- ables in this model are derived from the sional trainers, rather, they were released more generalized research model presented from their normal job assignments for this in Figure 1.) The Figure 2 model suggests particular task. there is a web of relationships between basic learner demographic characteristics and The second study related to safety train- learner attitudes which partially determine ing operators of powered material handling the outcomes of training. Specifically, vehicles (PM1-1V). The content focused on learner attitudes toward one's job, training proper techniques for driving and control- programs in general, and the content of the ling these vehicles in the plants. This pro- training are determined by the profile char- gram was offered for approximately 15,000 3 6 ri 0 FIGURE 2 A Model of Hypothetical Relationships Between Delivery System Preferences and Training Outcomes LLearnei Profile Characteristics Learner Attitudes Content Job Training Learner Attitude Toward Training Outcomes Training Delivery Systern Learner Perceptions of Organizational Climate Factors Generally Ge r ieral Factors Specifically Related to Training Factors Related to Training plant vehicle operators and their super- major emphasis is on the first three pieces visors throughout the corporation. The of research. training consisted of four hours of group Research Design instruction supported by videotapes. Union leadership and plant management also had Not only was a common model of re- a one hour leadership orientation session. search variables used in these separate The program was professionally designed studies, but there were parallel data collec- and delivered by trainer teams (one hourly, tion instruments and research designs. The one supervisory) with vehicle operation ex- research was conducted within the context perience. While they were not professional of extensive evaluations of these safety trainers, some had been trainers in the training programs, and all procedures were ECPL program. approved by the both the union and the Finally, an one-hour plant pedestrian company. safety course was studied. This program The research employed a pre- and post- was delivered to approximately 125,000 test survey design. The post-tests were ad- persons, hourly and salaried, who are ministered 30-90 days after training to regular pedestrians in all plants of the com- facilitate the collection of knowledge reten- pany. It was a group-oriented seminar with tion data, as well as a more realistic estima- supporting videotapes. It was professional- tion of on-the-job behaviors. ly produced by the same firm which The initial (but not the primary) thrust of designed the PMHV training. Plant vehicle the study related to describing the delivery operators all took the pedestrian course im- mediately prior to the vehicle operation system preferences of the adult trainees in the samples. All four trainee groups were training. The same trainer teams were used for both PMHV pedestrian and operator used for this purpose. However, the major emphasis of the research concerned the ef- training. fects of these learner attitudes towards the The final study related to the same ECPL various delivery systems on training out- content of the first study; however, the comes. training format had been converted to inter- The dependent variables used in each active videodisc instruction. This program parallel study were gain scores calculated is required tor all employees who had not participated in the previous group-oriented from :he pre-test and post-test measures of: ECPL training, primarily new employees Knowledge (based upon perfor- and persons who had returned from lay-off. mance on objective tests of training The programs are being used in the plant content), computer labs or training facilities under the Attitudes towards safety on the job II supervision of a training coordinator. Like (based upon self-report), the previous trainers, they were employees On-the-job application of general II with ECPL experience, although not profes- safety precautions (based upon seif- sional trainers. No formal computer training report), and was provided for these trainers, although On-the-job applications of specific aid was available if requested. The exact behaviors taught (based upon self same content previously incorporated into report). the group ECPL training is presented in the interactive video instruction. This training The measures of the independent vari- is in progress, and only preliminary data ables were essentially consistent from study from this study is being presented here. The to study. (In a few instances a given study had unique measures pertinent only to that 5 G d 9 9 RESULTS particular training program. In these situa: tions the measures can be easily categorized and compared to similar measures in the Summary other studies.) The clusters relate to the This research posed two major ques- various components of the hypothesized tions: model in Figure 2. The specific measures are listed in Appendix A. What delivery systems do adults II prefer in industrial training? (Do Population and Sample they really prefer self-directed in- struction?) There were two trainee populations for Does it really make any difference in II each study, hourly and salaried personnel. training outcomes what the delivery The samples were selected on a stratified system preferences are? basis from plants representative of the cor- poration primarily in terms of plant type and Briefly, the results are that the adult size. Pre-test samples were: 389 ECPL trainees in these studies consistently trainees, 317 operator trainees, 201 preferred instructor-directed delivery. Self- pedestrian trainees, and a preliminary directed learning methodologies were the sample of 34 in the ECPL/IVD trainthg. least desirable for all groups. However, Post-test samples were: 284 ECPL, 241 there may be a tendency for the younger, operators, and 178 pedestrians. more highly educated to regard these proce- dures in a slightly more favorable light. Five to seven plants were involved in each study, rnd the trainees were in ran- In addition, attitudes towards the various domly selected classes within each plant. delivery systems do appear to play a role in (Classes are formed in the plants randomly influencing a range of training outcomes. assuring roughly equal representation from The pattern appears with respect to each plant department.) Table 1 describes knowledge retention and application of the trainees in the two ECPL studies in general behaviors on the job; the pattern is terms of gender, age, educational level, and varied in relation to facilitating attitude employment experience. Table 2 presents changes. Learners' attitudes towards the same information for the truck operator delivery systems, in turn, are determined (in and plant pedestrian trainees in the two this research) by a complex interaction of remaining studies. training, more general attitudes toward past their perceptions of the organizational Data Analysis climate in which they work, and their own experiences. After obtaining descriptive statistics, path analysis was used to evaluate and to Adult Learner Delivery System estimate the dimension of the model in Fig- Preferences ure 2. The technique enables one to estimate the causal influence of a number of vari- Data were gathered on the extent to ables considered simultaneously. While the which the trainees enjoyed five different hypothesized model has been formulated on delivery systems, as well as which of those the basis of theoretical expectations, path techniques were liked most and least. The analysis permits empirical evaluation. The methodologies considered included two first three studies only have been used in the group-oriented (or instructor-directed), and three individualized (or individual- construction of the final model. directed) plans. They were: 6 641 10 TABLE 1 A Comparison of Characteristics of ECPL Trainees from Group Instruction and Interactive Video Instruction Programs Interactive Video Group Instruction Instruction Characteristic cyo N % N Gender 93.4 26 76.5 355 Male 6.6 23.5 8 25 Female Age 32.4 0.8 25 and under 11 3 35.3 19.8 77 12 26 - 35 23.5 39.6 8 36 - 45 153 8.8 26.0 3 46 - 55 101 0.0 12.9 0 56 and over 50 Education 15.9 Less thall High School 8.8 62 3 8.8 28.0 3 High School 109 23.5 44.0 8 Trade School/Some College 171 8.7 20 58.8 College Degree or more 34 Years on Present Job 91.2 45.2 176 31 0 - 5 2.9 14.7 6 - 10 57 1 12.0 2.9 48 15 11 - 1 0.0 0 10.3 40 - 20 16 2.9 15.4 21 and over 60 1 Years at Ford 26 76.5 4.4 0 - 5 17 0.0 6.8 0 6 - 10 26 17.6 21.7 6 11 - 15 83 5.9 21.4 2 82 20 16 - 0.0 45.7 0 21 and over 175 34 100.0 100.0 Total Trainees 389 TABLE 2 A Comparison of PMHV Operator and Pedestrian Trainee Characteristics Using Pre-test Data Operator Pedestrian Characteristic Gender 99.4 77.9 310 152 Male 43 0.6 2 Female 22.1 Age 6.3 35 and under 28 14.1 19 39.4 43.6 78 36 - 46 132 39.3 34.8 46 - 55 119 69 11.6 10.9 23 33 56 and over .,=111110 Education 10.8 13.0 Less than High School 39 21 47.9 43.2 Iligh School 93 130 74 40.5 Trade School/Some College 122 38.1 College Degree or More 3.3 10 3.1 6 Job Category 7.7 99 Non-Production 32.1 15 84.2 68 165 Production 22.1 90 2.6 29.2 Maintenance 5 2.0 4 5.2 Supervisor 16 11.4 3.6 35 7 Other Years on Present Job 60.4 29.2 119 0 - 5 91 12.7 25 11.2 35 6 - 10 4.6 60 19.2 9 11 - 15 17.3 54 12 6.1 16 - 20 16.2 21 and over 72 32 23.1 Years at Ford 14.0 6 28 1.9 0 - 5 2.0 4 3 1.0 6 - 10 4.0 10.3 32 11 - 15 8 21.5 25.3 43 79 16 - 20 61.5 58.5 117 21 and over 192 100.0 Total Trainees 100.0 317 201

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