Doing Business Anywhere: The Essential Guide to Going Global

227 Pages·2016·1.18 MB·English

by  Tom Travis

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The Essential Guide to Going Global
Tom Travis
John Wiley & Sons, Inc.
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The Essential Guide to Going Global
Tom Travis
John Wiley & Sons, Inc.
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Copyright © 2007 by Tom Travis. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data:
Travis, Tom, 1947–
Doing business anywhere: the essential guide to going global / Tom Travis.
p. cm.
Includes bibliographical references.
ISBN-13: 978-0-471-97317-1 (cloth)
1. International business enterprises—Management. I. Title.
HD62.4.T735 2007
658′.049—dc22
2006101141
Printed in the United States of America.
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To my parents, Louis and Corrine Travis,
and my sister Cathy
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CONTENTS
FOREWORD vii
PREFACE xi
ACKNOWLEDGMENTS xv
ABOUT THE AUTHOR xix
1 The Tenets of Global Trade: Emerging Trends
in International Business 1
2 Take Advantage of Trade Agreements:
Think Outside the Border 23
3 Protect Your Brand at All Costs 45
4 Maintain High Ethical Standards 77
5 Stay Secure in an Insecure World 107
6 Expect the Unexpected 129
7 All Global Business Is Personal 147
8 Transparency and the Tenets of Global Trade 165
NOTES 179
INDEX 195
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FOREWORD
I have had the pleasure of knowing and working closely
with Tom Travis for over 20 years. Tom and his firm were
key business partners with me while I was associated with
both Sara Lee Corporation (now Hanesbrands Inc.) and
Russell Corporation. They provided advice and guidance
that was unmatched in the industry. Among Tom’s greatest
assets are the personal relationships he has formed around
the globe. When we entered new international markets, I
would seek advice from Tom. With his intimate knowl-
edge and relationships, he has always steered me to busi-
ness partners who not only were technically competent,
but even more important, shared the same strong values
and business ethics.
When I first read Tom’s book, I was intrigued.
Nowhere else had I encountered a book that boiled down
the essence of what every businessperson needs to know
about global trade into one easily accessible resource. In
Doing Business Anywhere, Tom has isolated six Tenets of
Global Trade that are universal to every global trader.
Doing Business Anywhere doesn’t pull any punches. As
Tom points out in Chapter 2, if you are going to compete
in a cutthroat global marketplace, you are going to have to
understand trade agreements, how they work, and how to
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