Convergent Journalism an Introduction: Writing and Producing Across Media PDF
Preview Convergent Journalism an Introduction: Writing and Producing Across Media
Convergent Journalism: An Introduction Convergent Journalism: An Introduction Stephen Quinn and Vincent F. Filak, Editors AMSTERDAM•BOSTON•HEIDELBERG•LONDON NEWYORK•OXFORD•PARIS•SANDIEGO SANFRANCISCO•SINGAPORE•SYDNEY•TOKYO FocalPressisanimprintofElsevier AcquisitionsEditor:AmyJollymore ProjectManager:DawnmarieSimpson AssistantEditor:CaraAnderson MarketingManager:ChristineDegon CoverDesign:CateBarr InteriorDesign:JulioEsperas FocalPressisanimprintofElsevier 30CorporateDrive,Suite400,Burlington,MA01803,USA LinacreHouse,JordanHill,OxfordOX28DP,UK Copyright©2005,ElsevierInc.Allrightsreserved. Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmittedin anyformorbyanymeans,electronic,mechanical,photocopying,recording,orotherwise, withoutthepriorwrittenpermissionofthepublisher. PermissionsmaybesoughtdirectlyfromElsevier’sScience&TechnologyRights DepartmentinOxford,UK:phone:(+44)1865843830,fax:(+44)1865853333,e-mail: permissions@elsevier.co.uk.Youmayalsocompleteyourrequeston-lineviatheElsevier homepage(http://elsevier.com),byselecting“CustomerSupport”andthen“Obtaining Permissions.” Recognizingtheimportanceofpreservingwhathasbeenwritten,Elsevierprintsitsbookson acid-freepaperwheneverpossible. LibraryofCongressCataloging-in-PublicationData Applicationsubmitted BritishLibraryCataloguing-in-PublicationData AcataloguerecordforthisbookisavailablefromtheBritishLibrary. ISBN13:978-0-240-807249 ISBN10:0-240-80724-3 ForinformationonallFocalPresspublications visitourwebsiteatwww.books.elsevier.com 05 06 07 08 09 10 10 9 8 7 6 5 4 3 2 1 PrintedintheUnitedStatesofAmerica Contents Acknowledgments ix 1 What Is Convergence and How Will It Affect My Life? 3 StephenQuinn,ProfessorofJournalism FragmentingAudiences 8 Technology 9 v SocialandLegalStructuralFactorsAffectingConvergence 10 “Easy”versus“Difficult”Convergence 11 HowWidespreadIsConvergence? 12 BusinessModelsandConvergence 14 CulturalFactors 15 WhyIsThisBookNeeded? 16 2 The Multimedia Assignment Editor and Producer 21 TerryHeifetz,ManagingEditorNewsLink IndianaConvergedNewsService AdvantagesofEachMedium 26 CoveringtheNewsintheMultimediaWorld 27 CoveringBreakingNews 30 3 Words: The Foundation Stone of Journalism 39 VincentF.Filak,AssistantProfessorofJournalism andAdvisertoDailyNews TechnologyandToysCan’tSaveYou 40 HowtoWriteWell 41 CONTENTS WelcomeBack,OldFriend 43 PuttingItTogether 44 TheEditingProcess 47 Conclusion 50 4 Broadcast Writing and Speaking 55 RobertA.Papper,ProfessorofTelecommunications RulesforReadability 56 RulesforUnderstandability 58 StoryFormats 62 ACloserLook 64 5 Writing for the Web 69 WrightBryan,FormerWebNewsEditor, NewsLinkIndianaConvergedNewsService vi TraditionalNewsWritingandtheWeb 70 TellingYourStorythroughMultipleMedia 74 Blogs:Do-It-YourselfJournalism 75 ChangingAttitudestoFittheWeb 77 6 Converged Graphics Across All Media 81 JenniferGeorge-Palilonis,InstructorofJournalism andGraphicsSequenceCoordinator InformationGraphicsHistory 82 RoleoftheGraphicsReporter 86 OneStory,MultipleGraphics 89 ThePowerofInformationGraphics 94 7 Digital Still Photography 99 ThomasA.Price,AssistantProfessorofJournalism andPhotojournalismSequenceCoordinator ThePoweroftheStillPhotograph 99 ImpactofTechnologyonPhotographicReporting 100 TheDemocratizationofPhotography 102 TheBirthofModernPhotojournalism 104 Contents TheDigitalAge 104 PictureEditingforDifferentMedia 105 Photographers’ResponsibilitiesforDifferentMedia 107 ConflictingEthicalStandardsamongMediaOutlets 109 PositiveandNegativeAspectsoftheMultiple-MediumPhotographer 110 8 Digital Video Photography 115 TimUnderhill,ProductionManager, NewsLinkIndianaConvergedNewsService TheProfessionalTelevisionCamera 115 WhiteandBlackBalancing 116 ComposingImagesfortheScreen,Television,andComputer 117 Audio:ASoundFoundation 119 PuttingItAllTogethertoTellaStory 121 StoryBuilding 122 GettoWork 123 vii 9 Editing for Moving Pictures 127 JohnC.Dailey,AssistantProfessorofTelecommunications ABriefLookatNonlinearEditingSoftware 128 IntheField 128 Part1:TheFCPInterface 129 Part2:TheNLEProcess 138 Conclusion 143 10 Multimedia Journalism: Putting It All Together 147 StephenQuinn,ProfessorofJournalism MultimediaSkills 156 TheMultimediaProcess 157 11 Multimedia Advertising 163 MichaelHanley,AssistantProfessorofJournalism AdvertisingDefined 164 ALittleBitofHistory 165 ANewElectronicMassMediumIsBorn 166 CONTENTS MediaAdvertising:AGameofEyeballs 168 WeavingaWebofNewMedia 169 SearchingforAdRevenuesontheWeb 170 E-Mail:TheInternetKillerAPPThat’sGettingSpammed 171 MakingItPersonalontheInternet 171 StayingConnectedwithInstantMessaging 172 LettheGamesBegin 174 BlogsMoveMainstream...andMobile 175 AdvertisingGrowsasNewDigitalMediaEvolves 176 AdvertisersEvolvetoMultimedia 176 PersonalizedMedia:TheFutureofAdvertising 178 TheConsumerHasthePower 179 12 Multimedia Public Relations 185 RobertS.Pritchard,AssistantProfessorofJournalism PublicRelationsintheDigitalAge:What’sChangedandWhatHasn’t 186 viii UsingMultimediatoBuildRelationships 190 UsingMultimediatoCommunicatewiththeMedia 193 UsingMultimediatoCommunicatewithEmployees 197 UsingMultimediatoCommunicatewithCommunities 200 Conclusion 201 13 Where Do We Go from Here? Possibilities in a Convergent Future 205 StephenQuinn,ProfessorofJournalism,and VincentF.Filak,AssistantProfessorofJournalism “TheFuture”ofMedia 207 ChangesinHowWeWork,NotWhatWeDo 208 EverythingIsKnowable 210 AbouttheAuthors 213 Index 219 Acknowledgments We would like to thank the following individuals for their assistance on this project: the faculty and staff of the College of Communica- tion, Information, and Media (CCIM) at Ball State University. With approximately 2,300 undergrads and 200 graduate students, CCIM is one of the 10 largest media colleges in the United States. Had it notbeenfortheCCIM’scutting-edgeapproachtoallformsofmedia, this book would have been incomplete in its scope and lacking in its ix composition.ThankstoActingDeanMichaelHolmes,AssociateDean Jacquelyn Buckrop, Journalism Chair Marilyn Weaver, and Telecom- munications Chair Nancy Carlson for access to your amazing faculty members. Specialthanksgoouttotheauthorswhogaveofthemselvestohelp provide their expertise on a vast array of topics: Wright Bryan, John Dailey, Jenn George-Palilonis, Michael Hanley, Terry Heifetz, Bob Papper, Tom Price, Bob “Pritch” Pritchard, and Tim Underhill. This textisuniqueinthewayitbringstogetherthetalentsofeducatorsand practitioners to develop a book that contributes to the new world of mediaworkknownasconvergence.Weweretrulyfortunatetobeable to draw from the knowledge of so many great individuals. Thanks to the reviewers from Focal Press, who provided us with goodfeedbackandsolidideas.ThanksalsotothestaffatFocal,includ- ingoureditor,AmyEdenJollymore,andherassistant,CaraAnderson, who helped edge us along toward the finish line. Thanks also go out to Greg Hollobaugh at MSNBC.com and Don Wittekind, graphics directorattheSouthFloridaSun-Sentinel,forallowingustoshareyour work with our audience. Finally, we would like to thank our families for their patience and understandingasweworkedtocompletethistask.Nothingispossible without your support.
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