UC_Sherman (O).qxd 10/3/2006 2:01 PM Page i Class Acts UC_Sherman (O).qxd 10/3/2006 2:01 PM Page ii The publisher gratefully acknowledges the generous contribution to this book provided by the Frederick W. Hilles Publication Fund of Yale University. UC_Sherman (O).qxd 10/3/2006 2:01 PM Page iii Class Acts service and inequality in luxury hotels Rachel Sherman university of california press Berkeley Los Angeles London UC_Sherman (O).qxd 10/3/2006 2:01 PM Page iv University of California Press, one of the most distinguished university presses in the United States, enriches lives around the world by advancing scholarship in the humanities, social sciences, and natural sciences. Its activities are supported by the UC Press Foundation and byphilanthropic contributions from individuals and institutions. For more information, visit www.ucpress.edu. Parts of chapter 4 are reprinted by permission of Sage Publications Ltd.from Rachel Sherman, “Producing the Superior Self: Strategic Comparison and Symbolic Boundaries among Luxury Hotel Workers,” Ethnography6 (2): 131–58, copyright © International Society of Adaptive Behavior, 2006. Excerpt from maid in manhattanappears courtesy ofRevolution Studios Distribution and Sony Pictures Entertainment. Excerpt from ninotchkagranted courtesy of Warner Bros. Entertainment Inc. University of California Press Berkeley and Los Angeles, California University of California Press, Ltd. London, England © 2007 by Rachel Sherman Library of Congress Cataloging-in-Publication Data Sherman, Rachel, 1970–. Class acts : service and inequality in luxury hotels / Rachel Sherman. p. cm. Includes bibliographical references and index. isbn-13: 978-0-520-24781-9 (cloth : alk. paper) isbn-10: 0-520-24781-7 (cloth : alk. paper) isbn-13: 978-0-520-24782-6 (pbk. : alk. paper) isbn-10: 0-520-24782-5 (pbk. : alk. paper) 1. Hospitality industry—Customer services—United States. 2. Hotels—United States—Management. 3. Luxuries—Social aspects—United States. 4. Social classes—United States. I. Title. tx911.3.c8s54 2006 647.94068—dc22 2006003726 Manufactured in the United States of America 15 14 13 12 11 10 09 08 07 10 9 8 7 6 5 4 3 2 1 This book is printed on New Leaf EcoBook 50, a 100% recycled fiber ofwhich 50% is de-inked post-consumer waste, processed chlorine-free. EcoBook 50 is acid-free and meets the minimum requirements of ansi/astm d5634–01(Permanence of Paper). UC_Sherman (O).qxd 10/3/2006 2:01 PM Page v For my parents UC_Sherman (O).qxd 10/3/2006 2:01 PM Page vi UC_Sherman (O).qxd 10/3/2006 2:01 PM Page vii Contents Acknowledgments ix Introduction: Luxury Service and the New Economy 1 1. “Better Than Your Mother”: The Luxury Product 24 2. Managing Autonomy 63 3. Games, Control, and Skill 110 4. Recasting Hierarchy 154 5. Reciprocity, Relationship, and Revenge 184 6. Producing Entitlement 223 Conclusion: Class, Culture, and the Service Theater 257 Appendix A: Methods 271 Appendix B: Hotel Organization 287 Appendix C: Jobs, Wages, and Nonmanagerial Workers in Each Hotel: 2000–2001 291 Notes 295 References 325 Index 341 UC_Sherman (O).qxd 10/3/2006 2:01 PM Page viii UC_Sherman (O).qxd 10/3/2006 2:01 PM Page ix Acknowledgments My greatest debt is to the workers, managers, hotel guests, and others who participated in this study. I am especially grateful to the workers at both hotels, who shared their workdays and their worldviews with me. Though they had no control over my presence, the vast majority wel- comed me openly and warmly; several became friends. Although I sus- pect that this book is not what they expected, I hope they do not feel I have misrepresented them or abused their confidence. I am also indebted to upper-level managers in my sites, who permitted an inexperienced worker and researcher to participate in daily life in their hotels, and to their lower-level counterparts, who treated me on a par with other work- ers. And I thank my guest interviewees, who took the time to share sto- ries and sometimes very personal feelings about their consumption of luxury service. Hotel managers outside my sites and other industry play- ers were generous with their time and expertise. I want to thank the staff at the HERE local at which I volunteered in ix
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