CASH_AR14_E_cover.ai 1 18/4/2015 5:09:45 C e l e s t i a l A s i a S e c u r i t i e s H o l d i n g s L i m i t e d A n n u a l R e p 28/F Manhattan Place, 23 Wang Tai Road, Kowloon Bay, Hong Kong o r t Tel: (852) 2287 8888 Fax: (852) 2287 8000 2 0 1 4 22/F, 868 Changshou Road, Shanghai Postal Code: 200060 Tel: (86-21) 3227 9888 Fax: (86-21) 3221 2675 2014 Annual Report Contents Corporate Profile 2 Corporate Information 4 Chairman’s Letter 6 Financial Review 8 Management Discussion and Analysis 12 Employee Information 18 Board of Directors and Senior Management 20 Corporate Governance Report 24 Directors’ Report 35 Independent Auditor’s Report 49 Consolidated Statement of Profit or Loss and Other 50 Comprehensive Income Consolidated Statement of Financial Position 51 Consolidated Statement of Changes in Equity 53 Consolidated Statement of Cash Flows 55 Notes to the Consolidated Financial Statements 57 Appendix I — Investment Properties 142 Appendix II — Summarised Statement of Financial Position 143 of the Company Appendix III — Five-Year Financial Summary 144 Definitions 146 CASH Annual Report 2014 1 Corporate Profile 2 CASH Annual Report 2014 CORPORATE PROFILE Celestial Asia Securities Holdings Limited (“CASH”, SEHK: RETAIL MANAGEMENT — PRICERITE 1049) is a multi-faceted service conglomerate in China. We address modern consumer needs in investment and Pricerite is the largest home furnishing specialist in Hong Kong. wealth management, home improvement, lifestyle, personal Through our comprehensive network of outlets, we offer enjoyment and mobile internet services. All our businesses products from furniture, home textiles, household products, share a common mission that our customers’ interests always home appliances to AV products. Upholding the “Living Smart” come first. Our brands are synonymous with good customer principle, we are committed to providing one-stop smart home service, great quality and fabulous value. solutions that exceed customer expectations. Headquartered in Hong Kong, our extensive sourcing network in China enables us Abide by the “People-Oriented” principle, CASH Group is to work directly with manufacturing partners to ensure all our committed to becoming a Total Caring Organisation to partner products are with great value. We also strive to foster a caring with our key stakeholders to work towards the sustainable culture for our customers, employees, vendors, communities development of our business, our employees, our environment and natural environment. and our society. CASH’s award-winning companies comprise CASH Financial Services Group (CFSG), CASH Retail We have a long heritage of adopting advanced technologies Management Group (CRMG): Pricerite, and Net2Gather (China) to enhance our operating efficiency. From back office support Holdings. to product and service offerings, marketing communications and delivery scheduling, we strengthen our competitive edges FINANCIAL SERVICES — CFSG through a balanced fusion of technology and people. CASH Financial Services Group (SEHK: 510) is a leading financial Pricerite is known for its relentless effort in pursuing dedicated services conglomerate in China, providing a comprehensive services and product innovation, resulting in high acclaims range of financial products and quality services that includes such as the Premier Service Brand from the Hong Kong Brand mobile and premium trading, investment banking, algo trading Development Council, “Outstanding QTS Merchant Awards” and corporate finance advisory, wealth and asset management, — Gold Award from Hong Kong Tourism Board, the PRC alternative trading, etc. As a leading technology-focused Consumers’ Favourite Brands Campaign 2008 from the China financial services provider, coupled with our professional Enterprise Reputation & Credibility Association (Overseas) Ltd. human talents, CFSG is committed to operating the state-of- and numerous Service and Courtesy Awards from the Hong the-art trading platform to provide our clients with instant Kong Retail Management Association, etc. market information while at the same time trade anytime, anywhere, borderless. MOBILE INTERNET — NET2GATHER (CHINA) Headquartered in Hong Kong, CFSG has already built a solid foothold in China. With our comprehensive product offerings, Net2Gather (China) Holdings is a Mobile Internet service international management experience, and award-winning provider in China, providing online games, mobile games operating platform, we cater for the investment and wealth and IPTV interactive games. By aggregating various Mobile management needs of our clients anytime, anywhere. Internet services into an integrated platform, including content (upstream), operating platforms (midstream) and distribution Known for our innovation and quality services, CFSG has channels (downstream), Net2Gather aims to build a cross-value been widely recognised in the industry. In 2008, CFSG was chain of activities to enable people to come 2Gather in an the first organisation in Hong Kong to obtain the stringent online community in China that combines Mobile, Internet and ISO 9001:2008 certification, with zero non-conformity. Other Television platforms in line with the national move towards accolades include a Top Service Brand award from the Hong convergence. Kong Brand Development Council, and the Distinguished Salespersons Awards from the Hong Kong Management Association, etc. CASH Annual Report 2014 3 Corporate Information 4 CASH Annual Report 2014 CORPORATE INFORMATION BOARD OF DIRECTORS AUDITOR Executive: Deloitte Touche Tohmatsu KWAN Pak Hoo Bankee (Chairman) Certified Public Accountants LAW Ping Wah Bernard (CFO) SOLICITORS NG Hin Sing Derek (ED) Sidley Austin Independent Non-executive: REGISTERED OFFICE LEUNG Ka Kui Johnny WONG Chuk Yan Clarendon House CHAN Hak Sin 2 Church Street Hamilton HM 11 AUDIT COMMITTEE Bermuda LEUNG Ka Kui Johnny (committee chairman) HEAD OFFICE AND PRINCIPAL PLACE WONG Chuk Yan OF BUSINESS CHAN Hak Sin 28/F Manhattan Place REMUNERATION COMMITTEE 23 Wang Tai Road LEUNG Ka Kui Johnny (committee chairman) Kowloon Bay WONG Chuk Yan Hong Kong KWAN Pak Hoo Bankee REGISTRARS AND TRANSFER OFFICE COMPANY SECRETARY IN HONG KONG LUKE Wing Sheung Suzanne, FCIS, FCS (PE) Tricor Standard Limited 22/F Hopewell Centre AUTHORISED REPRESENTATIVES 183 Queen’s Road East KWAN Pak Hoo Bankee Hong Kong LAW Ping Wah Bernard WEBSITE (alternate: LUKE Wing Sheung Suzanne) www.cash.com.hk PRINCIPAL BANKERS STOCK CODE ON MAIN BOARD Nanyang Commercial Bank, Limited OCBC Wing Hang Bank Limited 1049 The Hong Kong and Shanghai Banking Corporation Limited CONTACTS CTBC Bank Co. Ltd. Standard Chartered Bank (Hong Kong) Limited Telephone : (852) 2287 8888 Industrial and Commercial Bank of China (Asia) Limited Facsimile : (852) 2287 8000 Chong Hing Bank Limited China Construction Bank (Asia) Corporation Limited Wing Lung Bank Limited The Bank of East Asia, Limited Shanghai Commercial Bank Limited CASH Annual Report 2014 5 Chairman’s Letter 6 CASH Annual Report 2014 CHAIRMAN’S LETTER Dear Fellow Shareholders, We have also started revamping information technology systems in Pricerite to cater for a business environment 2014 was an eventful year for both Hong Kong and the world. shaped by big data analytics. Big data can improve customer Internationally, the outbreak of Ebola and the rise of a radical satisfaction by driving forward efficiency and the shopping Islamist group posed serious challenges. The world financial experience, refine brand positioning and target the right order was also buffeted by the rapidly changing economic and customers more effectively. We will continue to explore regulatory environment and mixed market signals, with Europe cutting-edge technology and operational models, such as the and Japan struggling to stay out of recession, the US steadily Omni Channel, to further enhance perceptions and enjoyment accelerating GDP growth, and China seeking to improve the of our retail experience. We believe that there will be quality and stability of its economy. On the technology front, tremendous scope for growth as Hong Kong property market innovations such as big data analytics altered the landscape continues to supply more small to medium-sized apartments. for companies and lifestyles. All these developments have impacted the traditional business ecosystem, creating Looking ahead, the Board believes that the CASH Group is uncertainty for long-term investors while putting more in good shape for prudent future expansion. Over the years, emphasis on the importance of technology in changing lives. our success has been built on our ability to recruit and retain the best people. A management training programme for Keeping abreast of external developments and innovation, the high-potential graduates has been in operation since the CASH CASH Group continued the transformation of our businesses, Group was established. In addition, we have sought to recruit on-going since 2009, through further evolution of our PhD and Master’s degree graduates and top students from operating and technology systems. We will also be vigilant in leading universities around the world. Such strategies have studying fresh market openings, with the objective of investing enabled the Group to nurture the talented teams to manage in technology-driven businesses to support our aggressive our businesses carefully and continuously serve our clients expansion plans for the years ahead. better. Built on this solid foundation of people, quality and ability to manage change, the CASH Group is fully prepared to Our financial services group, CFSG, has successfully advanced succeed in the business world of the 21st century by bringing into a technology-driven financial services house, with both market-leading innovation and world-class services to clients infrastructure and talents in place. The recent sale of CFSG through advanced technology. shares to Oceanwide Holdings (Hong Kong) Company Limited, a wholly-owned subsidiary of the Shenzhen Stock Exchange I would like to take this opportunity to thank all staff, especially listed Oceanwide Holdings Company Limited, was a significant long-serving members of CFSG. In the coming years, your move for CFSG. The synergy between CFSG and Oceanwide will professionalism and dedication are set to be rewarded as the be pivotal to further expand CFSG into the Mainland financial financial markets of Hong Kong and Mainland China continue market, given its intensive capital requirement. The Board to integrate. The world of technology is also opening up considers the divestment a good opportunity to enhance immense opportunities for market pioneers. Your diligence, CASH shareholder value by realising investment gains for the creativity and intelligence are fully recognised as the Group’s Group’s future growth. CFSG will continue with proven efforts most valuable assets. I would also like to thank my fellow to develop brokerage and wealth management businesses in directors who, as always, have provided me with great support Hong Kong and Mainland China. and guidance. Leveraging the technology boom in big data and innovative finance, the Group is committed to developing our financial technology (FinTech) business through our quantitative Yours sincerely, finance and algorithmic trading group. FinTech utilises software and advanced technology to provide innovative financial solutions. Recent research by CB Insights showed that investment in FinTech firms across the world grew from £2.7 billion in 2013 to £8.2 billion in 2014. With our state-of-the-art infrastructure and in-house designed FinTech products, CASH Algo Finance Group (CAFG) will seek to form strategic alliances Bankee P. Kwan and collaborations to create FinTech solutions for the emerging Chairman financial innovation industry. Celestial Asia Securities Holdings Limited CASH Annual Report 2014 7 Financial Review 8 CASH Annual Report 2014 FINANCIAL REVIEW FINANCIAL PERFORMANCE sentiment in 2014, FSG was still facing a very tough business environment and uncertainties in the financial services industry. During the year, the market was extremely choppy During the year under review, notwithstanding the challenges over the concerns about the dim economic outlook in Europe brought about by the uncertainty in the macro-economic and the slowdown in the Mainland economy. Our clients and keen competition amongst industry players, the Group’s who are mainly retail investors had difficulties in making their Financial Service Business and Retail Management Business investment decisions in this highly volatile stock market. At the managed to weather through the difficulties and maintained same time, FSG had adopted a rigid credit risk management the same revenue level of the previous year. Overall, the Group in view of these complicated and highly unpredictable recorded revenue of HK$1,371.6 million for the year ended investment environments by tightening its margin financing 31 December 2014 as compared to HK$1,306.5 million of policies throughout the year. As such, FSG’s revenue rose only the previous year. During the year under review, the Group 1.80% in 2014. As huge business opportunities across the recorded a gain on disposal of a commercial property in Hong border are expected to be available to FSG after the launch of Kong of approximately HK$18.0 million. In addition, there the link-up between the Hong Kong and Shanghai exchanges, was an increase in fair value on its investment properties FSG will take more aggressive plans to enlarge its customer amounting to HK$37.1 million. In 2014, its associate company base by further expanding its financial services into Mainland recorded a gain on the disposal of its entire registered shares China. Facing the keen competition in the market and the of its subsidiary which owned and managed an investment high compliance costs imposed on the financial services property in the PRC. Accordingly, the Group reported its share sector, FSG will continue to maintain stringent cost controls of profit of an associate of HK$60.5 million as compared to its over its operations. At the same time, FSG has dedicated its share of loss of an associate of HK$9,000 in 2013. Overall, for resources in building the most advanced information and the year ended 31 December 2014, the Group reported a net communication technology infrastructure and low-latency profit for the year of HK$43.6 million as compared to a net loss trading platform and recruited professionals to research and of HK$128.4 million of the previous year. develop trading strategies for our algorithmic trading business for our institutional, corporate and individual investors for their Financial Services Business — FSG versatile investment and wealth management needs. For the year ended 31 December 2014, the Group’s Financial As a result of the above, FSG recorded a net segment loss of Services Business (FSG) recorded revenue of HK$198.1 million, HK$14.7 million for 2014 as compared to a net segment loss of represented a mild increase of 1.80% as compared with HK$17.6 million in 2013. HK$194.6 million in 2013. Retail Management Business — CRMG The Hong Kong stock market having been affected by both overseas and mainland market environments endured a For the year ended 31 December 2014, our Retail Management turbulent year in 2014, even though the Hang Seng Index Business recorded revenue of HK$1,172.0 million and a net (HSI) had made only a small gain during the past 12 months. segment profit of HK$19.2 million as compared to revenue of In early 2014, the HSI posted a year-to-date loss of 9% HK$1,108.6 million and a net segment profit of HK$10.7 million over the worries about the global economic effects on the in 2013. tapering of quantitative easing by the US Federal Reserve, a slump in property prices and disorderly deleveraging in local Hong Kong Retailing Business government debts leading to unexpected decelerations in industrial-output and economic growth in China and the The Group’s Retail Management Business was still facing rising political tension in Ukraine. In late 2014, the local stock market operating costs as last year. The labour market conditions rebounded as the investor sentiment rose on optimism about remained tight throughout 2014 which resulted in increases the supportive government policies adopted by the Central in salaries and wages. The 4.4% rise in the overall consumer Government’s efforts to counter the economic slowdown. prices for 2014 coupled with the skyrocketing rental cost had These policies, including the cut in interest rates by the central been keeping pressures on operating costs for the Group’s bank, together with the launch of the Hong Kong-Mainland retailing business. Hong Kong’s overall retail sales dropped Stock Connect Scheme, had led the local stock market to 0.2% in 2014 whereas consumer durable goods increased by swing back to a 9% gain at one point in the second half of the 4.1%. Market concerns about the expected rise in interest rate year. Despite that the trading in the stock market rose 11%, and the various government’s measures of dampening the reflecting an overall improvement in the local investment CASH Annual Report 2014 9
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