Black Social Dance in Television Advertising: An Analytical History PDF
Preview Black Social Dance in Television Advertising: An Analytical History
Black Social Dance in Television Advertising ALSO BY CARLA STALLING HUNTINGTON Hip Hop Dance: Meanings and Messages (McFarland, 2007) Black Social Dance in Television Advertising An Analytical History CARLA STALLING HUNTINGTON McFarland & Company, Inc., Publishers Jefferson, North Carolina, and London LIBRARYOFCONGRESSCATALOGUING-IN-PUBLICATIONDATA Huntington, Carla Stalling, 1961– Black social dance in television advertising : an analytical history / Carla Stalling Huntington. p. cm. Includes bibliographical references and index. ISBN 978-0-7864-5944-5 softcover : 50# alkaline paper 1. African American dance—History. 2. African Americans— Social life and customs. 3. Dance—Social aspects—United States— History. 4. Dance—Anthropological aspects—United States— History. 5. Television advertising—Social aspects—United States. 6. Popular culture—United States—History. 7. United States— Civilization—African American influences. I. Title. GV1624.7.A34H86 2011 793.3089'96073—dc23 2011022257 BRITISHLIBRARYCATALOGUINGDATAAREAVAILABLE © 2011Carla Stalling Huntington. All rights reserved No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, i ncluding photocopying or recording, or by any information storage and retrieval system, without p ermission in writing from the publisher. Front cover images © 2011Shutterstock Manufactured in the United States of America McFarland & Company, Inc., Publishers Box 611, Je›erson, North Carolina 28640 www.mcfarlandpub.com For Mother Louise and Mother Lucille This page intentionally left blank Acknowledgments Portions of this research were funded by research and travel grants received from the Association for Consumer Research, North America, and Missouri Southern State University, Joplin, Missouri. Research was also sup- ported via IREGE, a department of the University of Savoy, Institute of Man- agement, Annecy, France. I credit the University of Chicago Press for allowing me to utilize Judith Hanna’s model of dance communication, which appeared in To Dance Is Human: A Theory of Nonverbal Communication in 1987. My appreciation is extended to Larry Blagg, senior vice president of mar- keting, and Dori Rothweiler, marketing project coordinator, at the California Raisins Marketing Board. My gratitude is given for the respondents who spent their time in inter- views for this research. I would also like to thank my colleagues Jean Moscarola, PhD, University of Savoy, Institute of Management, IREGE, Annecy, France; and Loay Alti- mini, PhD, Management Information Systems, Assistant Professor of Business Computer Applications, A l-I sra University, Faculty of Management & Finan- cial Sciences, Department of Management Information Systems, Amman, Jordan. Both of them were extremely supportive and helpful with the research and reviewing drafts of my writing. For access to archived advertisements, I would like to thank the Paley Center, Beverly Hills, California, and, in particular, Martin Gostanian. At the UCLA Library Media Archive I thank the numerous student workers and Mark Quigley for their help in gathering sources for use in this work. I thank the Association for Consumer Research North American Con- ference along with the HCR colleagues for allowing certain aspects of this work to be included in the 2009 Pittsburgh, Pennsylvania, conference, and vii viii Acknowledgments the anonymous reviewers for drafts of certain chapters. In addition, special thanks are in order for the opportunity to present my work at the Consumer Culture Theory 4 Conference, held in 2009 at Ann Arbor, Michigan. Sources of research material were available to me by assistance from the African American History Library in Los Angeles, California; the University of California, San Diego Library, San Diego, California; and the Huntington Library in San Marino, California. Elizabeth Dunn, research services librarian at Duke University Rare Book, Manuscript, and Special Collections Library, and David Strader, RBMSCL research services, Duke University Library were particularly helpful. I would also like to thank David Geeting, former advertising executive with Leo Burnett, for his time and expertise. Special thanks are sent to Jeff Murray, Steve Smith, Lisa Penaloza, and Jonathan Schroeder, for their encouragement and inspiration. I especially thank Erik Walter. Table of Contents Acknowledgments vii Preface 1 Introduction 5 Section One: Literature and Theory 1. Dance Theory 23 2. Marketing, Advertising, and Dance 48 Section Two: The Research Study 3. A History of Black Social Dance in Commercials 77 4. On Black Social Dance in Commercials in 2010 101 5. Interpretations 129 Section Three: Conclusions and Future Directions Conclusion and Future Research 159 Chapter Notes 169 Bibliography 177 Index 189 ix
Description:The list of books you might like
