Baidu: Geopolitical Dynamics of the Internet in China PDF
Preview Baidu: Geopolitical Dynamics of the Internet in China
Baidu An in-depth exploration of the political economy of the Chinese technology company Baidu which, along with China’s other tech giants Alibaba and Tencent, has emerged as a leading global Inter- net company. Baidu – not Google – is the dominant search company in China, the largest Internet market in the world, whose impact on the polit- ical economy is no longer limited to China, but the broader global market, and in particular the US economy. This book outlines the intense competition within the search engine market and illustrates the inter-capitalist dynamic in the contemporary Chinese Internet sector, and highlights Baidu’s uniqueness on the global stage as it pivots to Artificial Intelligence (AI) and expands into other indus- trial sectors. ShinJoung Yeo offers a window into the intensifying geopolitical shaping of the global Internet industry, and the con- tention and collaboration among multinational firms and states to control the most dynamic capitalist economic sector – the Internet. An important and timely analysis for anyone interested in the political economy of the global media, communication, and infor- mation industries, and particularly those requiring a better under- standing of the Internet industry in China. ShinJoung Yeo is Assistant Professor of Media Studies at Queens College, City University of New York. Her research focuses on the political economy of communication and information cen- tered around labor, policy, and geopolitics. She has published sev- eral works including “Tech Companies and Public Health Care in the Ruins of COVID,” “Access Now, but for Whom and at What Cost?,” “Artists in Tech Cities,” “Science and Engineering in Digital Capitalism,” and “From Paper Mill to Google Data Center.” Global Media Giants Series editors: Benjamin J. Birkinbine, Rodrigo Gomez, and Janet Wasko Since the second half of the 20th century, the significance of media corporate power has been increasing in different and complex ways around the world; the power of these companies in political, sym- bolic, and economic terms has been a global issue and concern. In the 21st century, understanding media corporations is essential to understanding the political, economic, and socio-cultural dimen- sions of our contemporary societies. The Global Media Giants series continues the work that began in the series editors’ book Global Media Giants, providing detailed examinations of the largest and most powerful media corporations in the world. Vivendi A Key Player in Global Entertainment and Media Philippe Bouquillion Alibaba Infrastructuring Global China Hong Shen Bertelsmann A Transnational Media Service Giant Mandy Tröger and Jörg Becker Baidu Geopolitical Dynamics of the Internet in China ShinJoung Yeo For more information about this series, please visit: https://www. routledge.com/Global-Media-Giants/book-series/GMG Baidu Geopolitical Dynamics of the Internet in China ShinJoung Yeo First published 2023 by Routledge 605 Third Avenue, New York, NY 10158 and by Routledge 4 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2023 ShinJoung Yeo The right of ShinJoung Yeo to be identified as author of this work has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. ISBN: 978-1-032-03564-2 (hbk) ISBN: 978-1-032-03954-1 (pbk) ISBN: 978-1-003-18989-3 (ebk) DOI: 10.4324/9781003189893 Typeset in Times New Roman by codeMantra For James Contents List of Figures ix Acknowledgments xi Introduction 1 1 History 14 2 Economic Profile 29 3 Political Profile 51 4 Cultural Profile 70 Conclusion 89 Index 95 Figures 2.1 Baidu Income and Revenue Data 30 2.2 Baidu Corporate Structure 33
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