Table Of Content

AUDIENCE TRENDS RADIO 2015 MEDIA INTELLIGENCE SERVICE OCTOBER 2015 METHODOLOGY  Data sources for this report is provided by EBU Members through the Media Intelligence Survey and the GEAR network.  Year on year evolutions are only based on countries with comparable figures. All those with methodological differences have been excluded.  Youth age group refers to 15-24 year olds, though some market definitions vary. AUDIENCE DATA DEFINITIONS AGGREGATED DATA Daily Listening Time ( HH:MM ) Daily listening times across markets are The average number of minutes of radio averaged to give the average daily that each individual listened per day listening time Weekly Reach ( 000s / % ) Reach in 000s across markets are added Everyone that listened for at least 15 together to give the total reach in 000s consecutive minutes in an average week, though in some markets definitions vary. Reach % across markets are averaged to Expressed as the total amount of people give the average reach in % or as a % of the population Market Share ( % ) Market shares across markets are averaged % of listening based on the total to give the average market share radio-listening audience 2 CONTENT SECTION 1 LISTENING TIME SECTION 2 REACH SECTION 3 MARKET SHARE SECTION 1 LISTENING TIME 2014 RADIO LISTENING TIME L I S T E N I N EUROPEAN CITIZENS EUROPEAN YOUTH G in 2014 listened to on average in 2014 listened to on average T I M 2:42 OF RADIO DAILY 1:50 OF RADIO DAILY E -8 MINUTES -1 MINUTE on 5 years ago on previous year -9 MINUTES R 2:50 2:49 2:52 2:49 E 2:43 2:42 on 5 years ago -3 MINUTES A C on previous year H 1:59 1:53 2:00 1:56 1:53 1:50 M A R 2009 2010 2011 2012 2013 2014 2009 2010 2011 2012 2013 2014 K E T S H A R Stable listening time overall, however declines among youth persist in the E majority of markets 5 year. All Youth 2014 daily listening time (in H:MM) L I S HEAVY RADIO LISTENERS ( ) Difference on previous year (in minutes) T E N I N G RUSSIAN FEDERATION HUNGARY ESTONIA T I M E 4:14 n.a. 3:56 3:31 3:44 2:24 ( -3 ) ( +8 ) ( +18 ) ( -2 ) ( +5 ) R E A C H LIGHT RADIO LISTENERS SWITZERLAND NORWAY CROATIA M A R K 1:40 0:50 1:30 0:59 1:19 0:48 E T S ( -4 ) ( -2 ) ( = ) ( +1 ) ( -2 ) ( -4 ) H A R E 6 All Youth 2014 RADIO LISTENING TIME L in H:MM I S T E N Austria 3:11 2:31 Lithuania 2:27 1:59 NI G T Belgium Flemish 3:31 n.a. Malta 1:56 n.a. MI E Belgium French 2:27 1:44 Netherlands 2:55 1:56 Croatia 1:19 0:48 Norway 1:30 0:59 Denmark 1:56 1:11 Poland 3:17 2:34 R E Estonia 3:44 2:24 Portugal 3:15 2:39 A C H Finland 3:01 1:49 Russian Federation 4:14 n.a. France 2:23 1:29 Serbia 3:31 2:41 Germany 2:57 1:18 Slovakia 2:16 1:46 Hungary 3:56 3:31 Spain 1:48 1:17 M A R K Iceland 1:47 1:10 Sweden 1:47 0:41 E T S H Ireland 3:38 2:23 Switzerland 1:40 0:50 A R E Italy 3:17 2:43 United Kingdom 2:44 1:49 7 Increase vs 2013 2014 RADIO LISTENING TIME L Level with 2013* I S Decrease vs 2013 T E No evolution data N I N G ALL YOUTH T I M E R E A C H 68% of markets saw a DECREASE 64% of markets saw a DECREASE of of listening time in 2014 listening time among youth in 2014 M s A uoiv)s Hungary 8 -9 Netherlands Hungary 18 -8 Germany KR ee E rptu T nonim Portugal 2 -9 Germany Denmark 6 -9 Spain HS e n A ci( R nere rae Italy 1 -13 Slovakia Estonia 5 -9 Finland E fy f iD 8 *Level with 2013 includes evolutions between -1 and +1 minute SECTION 2 REACH RADIO WEEKLY REACH IN 2014 L I S T E N I N G 420 T I M E MILLION LISTENERS reached weekly R E A C H including 40 M A R K E MILLION T S H YOUNG LISTENERS A R reached weekly E 10