assessment of market of hybrid tomato and hybrid okra seed and produce marketing in pune and ...

112 Pages·2002·1.56 MB·English

ASSESSMENT OF MARKET OF HYBRID TOMATO AND
HYBRID OKRA SEED AND PRODUCE MARKETING IN
PUNE AND NASIK DISTRICTS OF MAHARASHTRA

ASHISH RAMCHANDRA BHANDARWAR
B.Sc (Ag)

PROJECT REPORT SUBMITTED TO THE
SCHOOL OF AGRIBUSINESS MANAGEMENT
ACHARYA N.G.RANGA AGRICULTURAL UNIVERSITY
IN PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF

MASTERS IN AGRIBUSINESS MANAGEMENT

SCHOOL OF AGRIBUSINESS MANAGEMENT
COLLEGE OF AGRICULTURE
ACHARYA N.G.RANGA AGRICULTURAL UNIVERSITY
RAJENDRANAGAR, HYDERABAD-30.

JULY 2010
DECLARATION

I, ASHISH R. BHANDARWAR, hereby declare that the project report entitled
“ ASSESSMENT OF MARKET OF HYBRID TOMATO AND HYBRID OKRA
SEED AND PRODUCE MARKETING IN PUNE AND NASIK DISTRICTS OF
MAHARASHTRA ” submitted to the School of Agribusiness Management, College
of Agriculture, Acharya N.G. Ranga Agricultural University in partial fulfillment of the
requirements for the award of the degree of MASTERS IN AGRIBUSINESS
MANAGEMENT (MABM) is the result of original work done by me.

Date: (ASHISH R. BHANDARWAR)
CERTIFICATE

This is to certify that the project entitled “ASSESSMENT OF MARKET OF
HYBRID TOMATO AND HYBRID OKRA SEED AND PRODUCE
MARKETING IN PUNE AND NASIK DISTRICTS OF MAHARASHTRA”
submitted in partial fulfillment of the requirements for the Degree of MASTERS IN
AGRIBUSINESS MANAGEMENT, School of Agribusiness Management, College of
Agriculture, Acharya N.G. Ranga Agricultural University is the record of the bonafide
project work carried out by Mr. ASHISH R. BHANDARWAR under our guidance and
supervision. No part of the project report has been submitted for any other degree or
diploma. The project report is approved by the guide.

(Dr. SEEMA)
Chairman of the Advisory committee

Project approved by the Student’s Advisory Committee.

Chairman : Dr. SEEMA,
Professor,
School of Agribusiness Management,
College of Agriculture, ANGRAU,
Rajendranagar, Hyderabad-30. __________________

Member : Dr. P. Radhika
Assistant Professor,
School of Agribusiness Management,
College of Agriculture, ANGRAU,
Rajendranagar, Hyderabad-30. ___________________
Acknowledgement
I thank the almighty LORD GANESHA for his love and blessings without
which I would not have been able to complete my studies hitherto and present this
piece of work.
I would like to take this opportunity to place my profound debt of gratitude on
record to the Chairman of the Advisory Committee, Dr. SEEMA, Professor, School of
Agribusiness Management, College of Agriculture, Rajendranagar, Acharya N.G
Ranga Agricultural University Hyderabad, for her valuable suggestions,
encouragement, affection, personal guidance, keen interest, immeasurable help and
inspiration given to me throughout my work and who has made it possible to bring out
this report.
I am equally and deeply indebted Dr. P.RADHIKA, Assistant Professor,
School of Agribusiness Management, College of Agriculture, Rajendranagar, Acharya
N.G Ranga Agricultural University, Hyderabad, and the Member of Advisory
Committee for her encouragement, technical suggestions and constructive criticism in
perfect conduct of the work and presentation of report.
I owe my effusive thanks to, Dr. ALDAS JANAIAH, Professor and Head,
School of Agribusiness Management, College of Agriculture, Rajendranagar, Acharya
N.G Ranga Agricultural University, Hyderabad for his timely help, co-operation and
constant guidance and valuable suggestions throughout the period of study in this
institute which have given me strength and confidence to complete my work.
My sincere thanks to, Mr. S.V.RAO, Vice President, Nuziveedu Seeds Pvt.
Limited and Mr.A.G.VIJAY National Marketing Manager (Vegetable Business Unit)
Nuziveedu Seeds Pvt. limited for their encouragement and guidance in the completion
of the project work. My sincere thanks to Mr. KISHORE RAO of Genus a.b,
Bangalore, who has imparted me with his valuable suggestion which have given me
all the professional skills required to complete this work.
It is time to surface out genuflect love and affectionate gratitude to my
dearest parents, Mr. RAMCHANDRA BHANDARWAR and Mrs. NISHA
BHANDARWAR for their blessings, inspiration, encouragement and moral support
throughout my educational career.
I owe much to my loving brothers and sister, ATUL and SHITAL for their
everlasting affection, co-operation and encouragement in my life. They have been my
motivation and best critics.
My special thanks to Sachin, Shashi, Manoj, Niranjan, Ravi, Padmini,
Swapnaja, Anil, Sachin, Ganga, Mahesh, Satish and all my class mates and
juniors for their splendid company and cooperation all through the period of my study,
I am also thankful to Seetha Lakshmi, Raj kumar and Vijay of SABM, for their
support during my work.
Finally I am very much thankful to ICAR for the financial support received
during the course of investigation.

Date: ASHISH R. BHANDARWAR
CONTENTS

Chapter
Title Page No.
No.

EXECUTIVE SUMMARY
I. INTRODUCTION

II. METHODOLOGY

III. RESULTS AND DISCUSSION

IV. SUMMARY, CONCLUSION AND SUGGESTIONS

ANNEXURE

BIBLIOGRAPHY
LIST OF TABLES

Table Page
Title
No. No.
Tomato production in Worlds top 10 countries (2008)
1.1
Area, production and yield of tomato in India (1961-2009)
1.2
State wise area, production and yield of tomato in India (2008-09)
1.3
Area, production and yield of tomato in Maharashtra (2000-2009
1.4
District wise area, production and yield of tomato in Maharashtra
1.5
Taluka wise area, production and yield of tomato in Nashik district

1.6
(2008)
Taluka wise area, production and yield of tomato in Pune district

1.7
(2008)
Area, production and yield of okra of world’s top 10 countries

1.8
(2008)
Area, production and yield of okra in India (1961-2009)
1.9
State wise area, production and yield of okra in India (2008-09)
1.10
Area, production and yield of okra in Maharashtra (2000-2009
1.11
District-wise area, production and yield of okra in major districts of

1.12
Maharashtra (2007-08)
Taluka-wise area, production and yield of okra in Pune district
1.13
Taluka-wise area, production and yield of okra in Nashik district

1.14
(2008)
District-wise talukas selected for survey
2.1
3.1 Total hybrid tomato seed market in 2009 in surveyed districts
Total volume and value of hybrid tomato seed sold in 2009 in survey
3.2
districts
Distribution of market share of hybrid tomato seed in Nashik
3.3
district.
Distribution of market share of hybrid tomato seed in Pune
3.4
district.
3.5 Price structure of tomato hybrids of various companies
3.6 Land holding of the farmers in study area.
Usage pattern of seed type among the selected farmers during last
3.7
season
3.8 Seasonal cultivation pattern of tomato crop in selected district
Cultivation pattern, variety suitability and popular traits of
3.9
various tomato hybrid tomato in Nashik and Pune district
3.10 Tomato productivity in survey area
3.11 Market for tomato in survey area
3.12 Season wise price for tomato
3.13 Farmers desired traits in new hybrid tomato seed
3.14 Top problems faced during cultivation of tomato
3.15 Extent of insect problem in tomato cultivation
3.16 Extent of disease problem in tomato cultivation
3.17 Farmers considerations for choosing new hybrid seed
3.18 Farmers opinion on top advantages in buying hybrid tomato seed
3.19 Total hybrid okra seed market in 2009 in surveyed districts
Total volume and value of hybrid okra seed sold in 2009 in survey
3.20
districts
3.21 Distribution of market share of hybrid okra seed in Pune district.
Distribution of market share of hybrid okra seed in Nashik
3.22
district.
3.23 Price structure of okra hybrids of various companies
3.24 Land holding of the farmers in study area.
Usage pattern of seed type among the selected farmers during last
3.25
season
3.26 Seasonal cultivation pattern of okra crop in selected district
Cultivation pattern, variety suitability and popular traits of
3.27
various okra hybrid okra in Nashik and Pune district
3.28 Okra productivity in survey area
3.29 Market for okra in survey area
3.30 Season wise price for okra
3.31 Farmers desired traits in new hybrid okra seed
3.32 Top problems faced during cultivation of okra
3.33 Extent of insect problem in okra cultivation
3.34 Extent of disease problem in okra cultivation
3.35 Farmers considerations for choosing new hybrid seed
3.36 Farmers opinion on top advantages in buying hybrid okra seed
LIST OF FIGURES

Figure
Title Page No.
No.
1.1 Tomato production in World’s top 10 countries (2008)
1.2 Tomato production in India (1961-2009)
1.3 Global okra production (2008)
2.1 Map of Pune district
2.2 Map of Nashik district
2.3 Location of survey area in Maharashtra state
Distribution of market share of hybrid tomato seed in Nashik
3.1
district
Distribution of market share of hybrid tomato seed in Pune
3.2
district
Dealers consideration for marketing the product of various
3.3
companies
3.4 Dealers source of information for new product
3.5 Channel network of different companies in selected districts
3.6 Farmers desired trait in new hybrid seed
3.7 Overview of top problems being faced in tomato cultivation
3.8 Major insect problem in tomato cultivation
3.9 Major diseases in tomato cultivation
Distribution of market share of hybrid okra seed in Pune
3.10
district