Apparel shopping behaviors among Korean female tourists

159 Pages·2015·2.15 MB·English

by  Jung Choi

Iowa State University Capstones, Theses and
Retrospective Theses and Dissertations
Dissertations
2002
Apparel shopping behaviors among Korean female
tourists
Jung Choi
Iowa State University
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Recommended Citation
Choi, Jung, "Apparel shopping behaviors among Korean female tourists " (2002).Retrospective Theses and Dissertations. 364.
https://lib.dr.iastate.edu/rtd/364
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Apparel shopping behaviors among Korean female tourists
by
Jung Choi
A dissertation submitted to the graduate faculty
in partial fulfillment of the requirements for the degree of
DOCTOR OF PHILOSOPHY
Major. Textiles and Clothing
Program of Study Committee:
Mary Littrell, Major Professor
Ann Marie Fiore
Jean Parsons
Kay Palan
Haemoon Oh
Iowa State University
Ames, Iowa
2002
Copyright © Jung Choi, 2002. All rights reserved.
UMI Number: 3051455
UMI
UMI Microform 3051455
Copyright 2002 by ProQuest Information and LearningC ompany.
All rights reserved. This microform edition isp rotected against
unauthorized copying under Title 17, United States Code.
ProQuest Information and Learning Company
300 North Zeeb Road
P.O. Box 1346
Ann Arbor, Ml 48106-1346
u
Graduate College
Iowa State University
This is to certify that the doctoral dissertation of
Jung Choi
has met the dissertation requirements of Iowa State University
Signature was redacted for privacy.
lajor Professor
Signature was redacted for privacy.
For the 1 Aajor Program
iii
This dissertation is dedicated to my loving parents.
IV
TABLE OF CONTENTS
LIST OF FIGURES vii
LIST OF TABLES viii
ACKNOWLEDGEMENTS x
ABSTRACT xi
CHAPTER 1: INTRODUCTION 1
Purpose and Objectives 4
Definitions 4
CHAPTER 2: LITERATURE REVIEW 7
Clothing Research 7
Clothing Benefits 7
Clothing Involvement 11
Shopping Orientation 12
Tourism Research 18
Travel Motivations 18
Tourism Activities 20
Travel Planning Styles 22
Cultural Values Research 24
Individualism - Collectivism 25
Masculinity - Femininity 27
Uncertainty Avoidance 28
Face 28
Research Questions 30
CHAPTER 3: METHOD 33
Interviews 33
Statement of Human Subject in Research 34
Interviews 34
Findings of the Interviews 35
Destination 36
Travel information 36
Interpersonal relationship 36
Shopping behavior related to gender role 38
Korean female tourists' shopping pattern 39
Uncertainty avoidance 40
Conflicts between self and others 41
Survey 43
V
Questionnaire Development 43
Travel experiences 43
Clothing benefits 43
Clothing involvement 45
Shopping orientation 45
Travel motivations 48
Tourism activities 48
Travel planning styles 49
Cultural values 51
Demographic information 51
Statement of Human Subjects in Research 51
Pretest 51
Questionnaire Format 54
Sample 54
Procedure 54
Data Analysis 55
Preliminary analysis 55
Factor analysis 56
Cluster analysis 57
MANOVA, ANOVA, Post hoc Scheffe
multiple comparison 57
Chi-Square 58
CHAPTER 4: PRELIMINARY RESULTS 59
Questionnaire Response Rate 59
Sample Characteristics 60
Demographics 60
Travel Behavior 62
Factor Analysis 62
Clothing Benefits 62
Clothing Involvement 64
Shopping Orientation 66
Shopping Orientation at home in Korea 67
Shopping Orientation during a trip to the U.S. 69
Travel Motivations 70
Travel Planning Styles 71
Tourism Activities 71
Cultural Values 73
CHAPTER 5: APPAREL SHOPPING BEHAVIORS
AMONG KOREAN FEMALE TOURIST GROUPS 77
Comparison with Scholarly Literature 93
CHAPTER 6: SUMMARY AND CONCLUSIONS 99
Summary of Research 99
vi
Profiles of Apparel Shopping Behaviors
Among Korean Female Tourists 104
Applications 108
Limitations 110
Recommendations for Future Research 111
APPENDIX A: INTERVIEWS 113
APPENDIX B: HUMAN SUBJECT APPROVAL 116
APPENDIX C: COVER LETTER 119
APPENDIX D: SURVEY 121
APPENDIX E: MEAN PLOTS OF CLOTHING-RELATED VARIABLES 132
REFERENCES 136