Amit Mayer/Systematic Innovation Thinking Presentation PDF
Preview Amit Mayer/Systematic Innovation Thinking Presentation
The Cognitive Challenges of Innovation Amit Mayer Duncker’s Experiment Amit Mayer Duncker’s Experiment Amit Mayer Duncker’s Experiment Amit Mayer Functional Fixedness Functional Fixedness | Definition The tendency to create a strong association between an e lement (physical or other) and its designated function, resulting in difficulty to consider additional functions for that element. Amit Mayer The Bad, the Good and the Great News… The BAD news: Functional Fixedness is an omni-present cognitive force that limits our innovative capacity, i.e. our ability to develop truly innovative ideas. The GOOD news: Understanding Functional Fixedness gives us a clearer sense of what we are up against. It is a piece of ‘counterintelligence’. The GREAT news: Based on this understanding we can identify simple tools and strategies to mitigate the limiting effects of Functional Fixedness! Amit Mayer Systematic Inventive Thinking - Task Unification Task Unification | Definition Assigning a new task to an existing resource. Amit Mayer Systematic Inventive Thinking - Task Unification Task Unification | Definition Assigning a new task to an existing resource. Candle Thumbtacks Matches Wax Wick Outer match box Inner match box … Amit Mayer Systematic Inventive Thinking - Task Unification Task Unification | Definition Assigning a new task to an existing resource. The Walkman Amit Mayer Systematic Inventive Thinking - Task Unification Task Unification | Definition Assigning a new task to an existing resource. Sprinklers Amit Mayer
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