Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan PDF
168 Pages·1994·2.465 MB·
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Preview Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Description:
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
