2017Annual and Corporate Social Responsibility Performance Report

64 Pages·2017·26.9 MB·English

2017Annual and

Corporate Social
Responsibility
Performance
Report
CONTENTS
Interview with Jean-Charles Naouri
P.2
E stablished in France 120 years ago, 2017 at a glance
P.6
today the Casino Group is a leading
Key figures
P.12
food retailer, with more than 12,200 stores
Executive Committee
worldwide across France, Latin America P.14
and the Indian Ocean region.
Driven by its commitment to convenience, "I choose the kind of "I only want to shop somewhere when I can be
store that reflects sure how they source their produce" P.26
attentiveness to customer needs and a who I am" P.16
passion for retail, the Group has developed
strong, dynamic and complementary
banners that are able to innovate and
transform in line with their markets.
Every day, its 227,000 employees work to
understand, anticipate and adapt to new
"For me, shopping is
customer expectations. Enhancing their
also about making a
businesses with innovative measures for social statement" P.52
"I need to shop
concrete solutions, they are actively conveniently in-store
and on the web" P.36 "I like to shop where
engaged in promoting sustainable
there is a neighbourhood
consumption, which goes hand-in-hand feel" P.46
with the Group's ongoing mission of
“Nourishing a world of diversity”.
Distinctive banners that are close
to their customers
P.62
Governance, CSR and finance:
a strong, sustainable model
P.94
CASINO GROUP 2017 ANNUAL REPORT
Interview with
At the same time, we are continuing digital retail, and building a single
to upgrade our food offering, with a omni-channel approach.
growing proportion of fresh produce
in the mix, and raising the standard of Does the arrival of e-tailer Cdiscount
our private-label products with in Géant Casino hypermarkets mark
Jean-Charles Naouri increasingly healthy and more a turning point in the Group's
responsible product lines. We have omni-channel strategy?
Chairman and Chief Executive Officer also opened two new banners
dedicated to more responsible J-C.N. — We have implemented an
of the Casino Group
consumption – Franprix Noé in aggressive strategy in e-commerce
France and Carulla FreshMarket in for many years. Cdiscount, which we
Colombia – and are particularly acquired in 2000, today ranks as the
proud of them. Taking a cross-cutting number two in the French market. It
approach across all of our host logged close to one billion visits this
Consumer expectations are Brazil and Monoprix in France, one countries, we’re meeting a demand year and is still gaining market share.
changing dramatically. How is the currently rolling out its cash & carry shared by all consumers. This is an exemplary success, based
Casino Group responding? model in regional Brazil and on strong synergies with the network
expanding into Colombia – all at a How do international synergies of bricks-and-mortar stores,
J-C.N. — Consumers are more cracking pace – and the other represent a growth driver? particularly in purchasing and
demanding than ever, and their needs steadily enhancing its premium and logistics. The opening of Cdiscount
increasingly diverse. Consumption is affinity-based concept with J-C.N. — We embarked on a major showrooms in Géant Casino
becoming more polarised, with some innovative solutions for its urban plan back in 2016 to create synergies hypermarkets is allowing us to go
customers proving to be very customers. between our brands in Latin America, even further by putting the
attached to product quality and and it has started to pay off. hypermarket’s non-food offering
provenance, and sensitive to the Does the polarisation between the We rolled out the compelling under the e-tailer’s banner. The result
novelty of concepts and services, discount and premium models FreshMarket store concept, which is an original, genuinely omni-channel
and others driven by the search represent the new equilibrium in originated in Uruguay, in our four host concept combining the best of both
for fair prices. bricks-and-mortar food retail? countries in Latin America this year. worlds.
In this environment, the Group has Another example is cash & carry,
demonstrated the effectiveness of its J-C.N. — Yes, if we add in the notion where expertise developed in Brazil
multi-format and multi-brand model of convenience, which is our legacy has allowed us to replicate the model
in supporting change, while at the format and the source of our robust quickly in our Surtimayorista stores in “We have developed banners
same time keeping a step ahead. regional roots and close ties with our Colombia. Also this year, we are
The Group’s biggest strength is its customers. We are stepping up the opening Cameroon's first cash & with strong personalities
expertise in precision retailing. We transformation of our banners to carry store under the Bao banner.
that are providing increasingly
have developed banners with strong boost their positioning in these more But synergies are not confined to
personalities that are providing promising formats. For example, we cooperation between our various
creative responses, tailored to
increasingly creative responses, are increasing the pace of conversion geographies; they are also about
tailored to customer expectations. of Extra hypermarkets in Brazil to gradually breaking down the barriers customer expectations.”
Two prime examples are Assaí in Assaí cash & carry stores. between bricks-and-mortar and
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CASINO GROUP 2017 ANNUAL REPORT
What are some examples of the What is the Group's development Amazon Prime Now subscribers with “We have all the assets we
Group’s innovation capacity in strategy in food e-commerce? a specific offer, rounding out the very
stores? comprehensive delivery system need to play a leading role
J-C.N. — We have all the assets we already in place at Monoprix.
in the new food retail
J-C.N. — Our brands excel at need to play a leading role in the new
anticipating and encouraging new food retail landscape. Logistics are Are new jobs emerging as the pace
landscape.”
practices through innovative the key to profitability here, which is of change accelerates?
solutions, with the clear aim of why we have decided to build up our
simplifying everyday shopping and expertise by forming partnerships J-C.N. — We have built a unique
making life easier for customers. In with the benchmark players in this value creation model based on our
Brazil and France alike, the Group's field. historical retail business, developing innovation, open to diversity and
banners have developed mobile "satellite" expertise allowing us to nurtured by caring management
applications that combine paperless How will the partnerships with control our operations across the practices. Our aim is to help our
loyalty programmes, geolocation, Ocado and Amazon work? board, in commercial real estate, teams embrace change, to continue
personalised promotions and, more energy efficiency and solar power to evolve in line with our customers.
recently, the possibility for shoppers J-C.N. — With British player Ocado, production, as well as data analysis —
to scan items off the shelves we are implementing a highly and logistics.
themselves and pay for them directly efficient food e-commerce solution, We are also using innovative training
online using their smartphone. both technologically and tools to enhance the skills of teams
I should add that innovating also economically, developed by an whose professions are changing,
means developing sustainable undisputed leader in the field. The particularly in traditional food
solutions that reduce our systems developed by Ocado will be services.
environmental footprint. This is why used by our own logistics teams,
we are rolling out on-foot delivery which will allow us to adapt to the How does the Group keep its values
services and other clean modes of specific needs of our banners and alive in today’s environment?
transport, while also developing our give us the ability to keep up with our
sites’ energy efficiency and solar customers’ emerging expectations. J-C.N. — In addition to developing
power generation capacity. Monoprix will be the first of the the skills of each and every member
Group’s banners to benefit, starting in of personnel, we are working to
early 2020, and will confirm its expand the reach of our values.
position as the omni-channel leader Foremost of these are ethical values,
“In our historical retail business,
in urban retailing, further which are central to the Casino
we have built a unique value strengthened by the acquisition of Group’s strategy. In their daily work,
Sarenza, France's leading shoe employees are expected to fully
creation model, developing e-tailer. comply with the rules of conduct and
In turn, the commercial partnership obligations set out in the Ethics
‘satellite’ expertise.”
signed with Amazon Prime Now will Charter and the Code of Ethics and
enable Monoprix to leverage the Conduct.
services of an expert in last-mile We are also working to foster an agile
logistics. The idea is to provide mindset constantly informed by
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CASINO GROUP 2017 ANNUAL REPORT
2017 AT A GLANCE
France: driving a faster
transformation
Positioned to focus on their most promising formats, today
more than ever the Casino Group banners are drawing on their
distinctive personalities to deliver innovative solutions that
meet customer expectations. They are strengthening their Launch of the new Casino Max mobile app, downloaded
omni-channel offering in preparation for tomorrow's trends. by 400,000 customers as of late 2017.
The app, which can be used in all Géant Casino hypermarkets and Casino
Supermarkets, combines a virtual loyalty card with personalised promotional
offers and payments via smartphone.
Installation of
the first
Cdiscount
showrooms in
Géant Casino
hypermarkets.
The stage is set for
Cdiscount’s 600 Casino
best-selling home Supermarkets
appliances, consumer brings premium
electronics and food products and
furniture, all at high-quality
Celebrity Opening of the first Inauguration in Roll-out of web prices. produce together A new Monoprix Through its business
chef Norbert vegan-exclusive Paris of Franprix Franprix’s mobile The ultimate “phygital” in a new market strategic announces its partnership with
Tarayre organic stores in Noé, a new "lab" app that allows consumer experience. space with its own plan to acquire Amazon, Monoprix
"factory setting". partnership in
becomes France with banner for testing customers to have online shoe becomes the first
the new Naturalia Vegan. responsible their groceries food e-commerce retailer, French retailer to offer
ambassador consumption delivered to their is signed with Sarenza. its range of food
for Leader solutions. doorstep in 30 to UK pure player, products to Amazon
Price 40 minutes. The app Ocado. Prime subscribers.
products. was downloaded
400,000 times in
six months.
AR UNE ULY EPT CT CT OV EC AN AR
M J J S O O N D J M
2017 2018
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CASINO GROUP 2017 ANNUAL REPORT
2017 AT A GLANCE
Latin America:
a year of innovation
The powerful synergies between the Casino Group banners means
they are ideally placed to meet the needs of Latin American consumers
by accelerating the development of innovative store concepts
and tailored digital solutions.
Boost in the digital Inauguration of the first Carulla FreshMarket store
transformation of the GPA specialising in fresh, responsibly-sourced produce in Bogotá.
banners with the new
personalised promotional offers Tried and tested by Éxito in Uruguay, the store concept is tailored to new customer
platform, “Meu Desconto”. expectations for a more local offering, handcraft production and in-store
preparation areas.
The new function, accessible via
the Pão de Açúcar Mais and
Clube Extra loyalty apps, is Éxito joins up with the Launch
programmed to generate
Rappi mobile app to of the Passaí
personalised promotional offers
offer free deliveries to credit card:
based on the purchasing history
customers that live
of each customer. 110,000 cards
less than 35 minutes
are sold in
away from the centre
Launch of Puntos Introduction of the First Pitch Day for Acceleration in the of six major 70 Assaí stores
Colombia following new “Caixa Express” Pão de Açúcar: conversion of Extra Colombian cities. in just
the partnership service on the Pão de the call-for- hypermarkets to the
4 months.
between Éxito and Açúcar Mais app project's three cash & carry format:
Bancolombia loyalty which lets customers winning start-ups 15 of the 20 Assaí stores Opening in Cartagena of the 8th store under
programmes which reserve a time to go benefit from a opened during the year Colombia's Surtimayorista cash & carry
boast 15 million users. through check-out. mentoring are the result of such banner inspired by the success of Assaí.
programme on how conversions.
to deploy their
digital solutions.
JAN FEB MAR APRIL MAY JULY AUG SEPT NOV
2017
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CASINO GROUP 2017 ANNUAL REPORT
2017 AT A GLANCE
Responsibility:
concrete action
The Casino Group is committed to serving the common good
in each of its host countries, introducing concrete initiatives
to encourage responsible consumption, combat discrimination,
reduce its environmental footprint and help the most
vulnerable members of society.
Franprix is named "Orange Day Champion" by UN Women for its
commitment to the elimination of violence against women.
Start to a new
All of the Group's banners actively took part in Orange Day 2017 to collect funds
and ambitious through shared product campaigns and social media.
collaboration
with three expert
animal rights
groups The Éxito
Foundation
The Group commits distributes
alongside the
more than
Installation of Organisation Fondation Droit 600,000
the largest of the first Animal, Ethique et
urban solar farm Caring Sciences (LFDA), Christmas
in Brazil on the Management Compassion in World meals to
roof of the Assaí Practices The Carulla stores Farming France (CIWF) First edition of the Colombian Casino
store in Goiânia. Awards: become the and Association Œuvre GPA Diversity Week families, part of implements a
With the Casino 130 initiatives exclusive d’Assistance aux Bêtes dedicated to which were strict framework
CFoournpdoarattioen 's "Tous s1u6b wminitnteerds and dmisetartibsu ftroorms of dde’Avbealottpo liarsb (eOlliAnBg Ath) atot coof mdibscartiimngin aaltl ifoonr.ms funded through Monoprix wins the 2018 fsoera s boausrcsi ning owrdilder
en Scène" outreach selected by the Colombia's first will better inform customer Grand Prix Essec award for to protect the
campaign, the Group Executive sustainable consumers of animal checkout sustainable retailing for its species.
banner teams Committee. livestock farm to be welfare standards for donations. innovative "Shop&Give" and
collect over awarded the products available in "Tous Cultiv’acteurs"
€140,000 Rainforest Alliance stores. programmes.
APRIL MAY ipna drtonnear taiosnsso cfoiart ions. JUNE JULY Certification seal. AUG SEPT NOV DEC FEB FEB
2017 2018
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CASINO GROUP 2017 ANNUAL REPORT
2017 key figures
Results
37.8
Retailing
billion euros
in consolidated net sales
Stores Employees
no. 1 no. 1
12,271 226,606 +3.2%
in Brazil3 in Colombia
organic growth2
around the world around the world1 in consolidated sales
9,221
1.242
in France 38% 93%
E-commerce
3,050
billion euros
In Latin America women in employees with fixed-term
in trading profit
management employment contracts Cdiscount Exito.com
-2% +26% 39% +4.6%
no. 2 no. 2
372
reduction in electricity organic produce employees employees with
consumption in stores under 30 recognised disabilities
million euros in
in stores (MWh)
underlying net profit,
Group share
in France in Colombia
1 Number of employees on payroll at 31 December 2017, including those on permanent/fixed-term contracts
and full-time/part-time contracts – consolidated businesses only.
2 Excluding fuel and the calendar effect.
3 Traditional retail excluding cash & carry.
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CASINO GROUP 2017 ANNUAL REPORT
Executive Committee
Jean-Charles Naouri Hervé Daudin Franck-Philippe
Georgin
— — —
Chairman and Chief Executive Merchandise Director, Interim Human Resources
Officer Chairman of Achats Director and Executive
Marchandises Casino Committee Secretary
Carlos Mario Giraldo Antoine Paul Peter
Moreno Giscard d'Estaing ESTERMANN
— — —
Chairman of Éxito Colombia Chief Financial Officer Chief Executive Officer
of GPA Brazil*
* Replacing Ronaldo Iabrudi
as from 27 April 2018
Julien Lagubeau Jean-Paul Mochet Tina Schuler
— — —
Chief Operating Officer Chief Executive Officer Chief Executive Officer
of Franprix and the of Leader Price,
Convenience Banners Casino Supermarkets
and Géant Casino
Régis Schultz Arnaud Strasser Gérard Walter
— — —
Chairman of Monoprix Corporate Development Chief Executive Officer,
and Holdings Director Logistics of Distribution,
Vice-Chairman of GPA Casino France and
Franprix-Leader Price
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CASINO GROUP 2017 ANNUAL REPORT
“I choose
the kind of
store that
reflects who
I am”
Matthieu and Hugo, Lyon
To showcase their quality food offering, Casino Supermarkets have a new look that
16 17
combines a warehouse feel with décor reminiscent of a traditional covered market.